{"product_id":"pure-u-pure-lengthening-mascara-5-g","title":"Pure Lengthening Mascara 5 g","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eLong, beautifully fanned-out lashes with no clumping: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Lengthening Mascara by Pure U.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers just the right amount of length and definition. Its slim silicone brush with fine bristles reaches even shorter lashes and evenly distributes the deep black color from root to tip. The result is\u003cstrong\u003e visibly longer, finely separated lashes\u003c\/strong\u003e that still look completely natural.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEffect:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Visibly longer, defined, and finely separated lashes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrush:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slim silicone brush with fine bristles that reach even short lashes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Intense black for a naturally defined look\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWear:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Long-lasting and smudge-proof\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e With jojoba oil, panthenol, and plant-based waxes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSuitable for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Everyday use and sensitive eyes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFormula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vegan, silicone-free, fragrance-free, and made with 97% ingredients of natural origin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThe mascara is easy to apply and stays put without smudging. One coat is enough for a fresh, natural everyday look. For a little more impact, simply apply a second coat. The lightweight texture builds easily without weighing down the lashes. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eA lovely everyday mascara\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that’s also suitable for \u003cstrong\u003esensitive eyes\u003c\/strong\u003e, with 97% ingredients of natural origin, a vegan formula, and no fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd your \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elashes get plenty of care too:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Jojoba oil and panthenol keep fine lashes supple, while plant-based waxes and pullulan ensure even color application and good hold. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-pm-slice=\"1 3 []\"\u003eActive Ingredients \u0026amp; Pigments\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCarnauba wax (Copernicia Cerifera Cera):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This plant-based wax gives the mascara structure and improves color adhesion to the lashes. It forms a fine film and contributes to long-lasting wear.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMyrica fruit wax (Myrica Pubescens Fruit Cera):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A plant-based fruit wax that supports the mascara’s smooth consistency and ensures an even application of color.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePullulan:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A biotechnologically derived polysaccharide that forms a fine, flexible film on the lashes, helping provide definition and hold.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eJojoba oil (Simmondsia Chinensis Seed Oil):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Its conditioning wax esters spread evenly over the lashes, smooth their surface, and keep them supple.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePanthenol (provitamin B5):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Moisturizes and conditions fine lashes, helping them stay soft and supple.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBlack iron oxides (CI 77499):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mineral pigments provide the intense black color.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ePlace the brush at the lash line and sweep it up to the tips in gentle zigzag motions. For more length and a more intense look, simply apply a second thin coat. The narrow brush tip also makes it easy to coat the lower lashes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemove makeup in the evening with a gentle eye makeup remover.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eStill looking for your favorite mascara? In our \u003c\/span\u003e\u003ca href=\"https:\/\/www.blanda-beauty.com\/blogs\/beauty-blog\/die-besten-naturkosmetik-mascaras-unsere-favoriten-fur-lange-volumen-sensible-augen-2026\" title=\"Comparing natural cosmetics mascaras – for length, volume, and sensitive eyes\"\u003e\u003cspan\u003eguide to the best natural cosmetics mascaras\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, we introduce different brushes, textures, and effects.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-pm-slice=\"1 1 []\"\u003eAbout Pure U.\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCarla and Leo are behind Pure U.. Inspired by their own experiences with sensitive, blemish-prone skin, they created a young makeup brand. We like their approach: uncomplicated products, beautiful natural results, and thoughtful formulas at fair prices. After all, makeup should be fun and simply work in everyday life. Discover the \u003c\/span\u003e\u003ca href=\"https:\/\/www.blanda-beauty.com\/collections\/pure-u\" title=\"Pure U. – discover natural makeup\"\u003e\u003cspan\u003eother products from Pure U.\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients \/ INCI\u003c\/h2\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eAqua (Water), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera Cera (Carnauba Wax), Pullulan, Cetearyl Alcohol, Glycerin, Myrica Pubescens Fruit Cera (Myrica Pubescens Fruit Wax), Oleic\/Linoleic\/Linolenic Polyglycerides, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Simmondsia Chinensis Seed Oil (Jojoba Seed Oil), Sodium Hydroxide, Panthenol, CI 77499 (Iron Oxides).\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure U.","offers":[{"title":"Default Title","offer_id":53494916579595,"sku":"Artikelnummer: BL-2080347-Pur","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0024\/8486\/3029\/files\/imgi_160_PureLengtheningMascara-Photoroom.jpg?v=1793348351","url":"https:\/\/www.blanda-beauty.com\/en\/products\/pure-u-pure-lengthening-mascara-5-g","provider":"Blanda Beauty","version":"1.0","type":"link"}