The 100% Pure Fruit Pigmented 2nd Skin Concealer is a creamy, lightweight concealer for a naturally even complexion. The silky texture blends effortlessly, visibly covers redness, blemishes, and shadows, and melts into the skin without looking mask-like.
The coverage can be flexibly built from medium to high. This makes the concealer suitable for spot concealing as well as brightening, contouring, or areas that need a bit more correction. The satin finish looks fresh and natural – ideal when the skin should appear even but still lively.
Available in six shades:
- Shade 1 – light complexion with warm, golden undertones (formerly Sand)
- Shade 2 – light to medium complexion with neutral, slightly peachy undertones
- Shade 3 – medium complexion with warm, golden undertones (formerly Golden Peach)
- Shade 4 – medium complexion with warm, peachy undertones (formerly Peach Bisque)
- Shade 5 – medium to light brown or olive complexion with neutral light brown undertones
- Shade 6 – dark complexion with cool undertones
The formula combines fruit and plant pigments with moisturizing olive squalane, aloe vera, plant-based glycerin, vitamin E, and nourishing plant oils. This makes the concealer feel pleasantly smooth and comfortable even on drier areas.
- creamy natural cosmetic concealer with fruit and plant pigments
- medium to high, flexibly buildable coverage
- conceals dark circles, redness, blemishes, and unevenness
- with olive squalane, aloe vera, glycerin, and vitamin E
- silky-light texture with a natural satin finish
- suitable for spot concealing, highlighting, contouring, or more coverage
- available in Shade 1 to Shade 6
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100% natural, vegan, and cruelty-free
100% Pure is especially known for makeup with fruit and plant pigments. The brand combines decorative cosmetics with nourishing ingredients and focuses on natural, vegan, and cruelty-free formulations. Especially with complexion products, 100% Pure stands for textures that combine color, coverage, and a pleasant skin feel.
Application
- Apply the concealer directly with the applicator or first swipe it onto the back of your hand.
- Blend carefully with your ring finger or a concealer brush.
Active Ingredients
- Squalane or squalane oil (Squalane) is a lightweight, non-comedogenic, and non-greasy oil that leaves skin silky soft. Squalane is a natural component of our skin barrier and is therefore very well absorbed by our skin. It protects the skin from moisture loss and prevents oxidation of the skin’s natural fats. This regenerating oil helps prevent age spots, reduces the appearance of wrinkles, makes the skin supple, and promotes oxygen supply and cell regeneration. It is mostly derived from olive oil, less commonly from rice bran or wheat germ oil. For cosmetics, squalene is converted into squalane. Squalane no longer contains unsaturated compounds and is therefore oxidation-resistant and longer-lasting.
- Aloe Vera Extract / Juice (Aloe Barbadensis Leaf Extract / Juice) provides natural moisture, prevents skin dryness and strengthens the natural skin barrier. Aloe Vera contains vitamins, minerals, enzymes, and essential amino acids. It supplies the skin with oxygen and is considered effective in supporting cell renewal. It binds moisture, has a cooling, anti-inflammatory, and antibacterial effect.
- Tocopherol (Vitamin E) enables long-lasting moisture retention between cells. This powerful antioxidant neutralizes harmful free radicals and can inhibit oil oxidation, preventing blackheads. Vitamin E also promotes cell regeneration and strengthens the natural function of the skin’s protective barrier.
Ingredients
Aloe Barbadensis Leaf Juice (Organic), Hordeum Vulgare (Barley) Stem Water, Glycerin (Vegetable), Squalane (Olive), Pentylene Glycol (Sugar Cane Derived), Sucrose Palmitate (Plant Derived), Cetearyl Alcohol (Coconut Derived), Glyceryl Stearate (Coconut Derived), Potassium Palmitoyl Hydrolyzed Wheat Protein (Wheat Derived), Glyceryl Caprylate (Coconut Derived), Sodium Stearoyl Glutamate (Plant Derived), Ananas Sativus (Pineapple) Fruit Extract, Fragaria Vesca (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus (Dragonfruit) Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Euterpe Oleracea (Açai) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Magnolia Officinalis Bark Extract, Calendula Officinalis Flower Extract, Bambusa Arundinacea (Bamboo) Stem Powder, Coffea Arabica (Coffee) Seed Oil, Olea Europaea (Olive) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin A), Rosmarinus Officinalis (Rosemary) Leaf Extract, Xanthan Gum (Polysaccharide), Lecithin (Sunflower Derived), p-Anisic Acid (Basil Derived), Citric Acid (to balance pH), Sodium Benzoate (Component of Cranberries), Potassium Sorbate (Component of Mountain Ash Berries). May Contain: CI 77891, CI 77491, CI 77492, CI 77499
*Certified Organic
Note on “May Contain” / “+/-”
In decorative cosmetics with multiple shades, dyes may be listed collectively for the entire shade range. The label “May Contain” or “+/-” means that individual shades may contain these dyes – not necessarily every variant. For this concealer, titanium dioxide and iron oxides may be present depending on the shade.
We carefully process and package your order in our warehouse in Reutlingen. Processing usually takes within 48 hours. As soon as your order has been handed over to the shipping service provider, you will receive a shipping confirmation with tracking. After handover to DHL, the shipping time within Germany is usually 1–3 business days.
The shipping costs 4.95€; for orders over 60€, we offer free shipping within Germany.
International orders are shipped depending on the destination country and package size with DHL International or Deutsche Post Warenpost International Premium. The available shipping methods and costs are shown at checkout. Shipping time depends on the destination country, chosen shipping method, and customs clearance.
Returns: You can return unopened, unused, and undamaged products within 14 days of delivery. For returns within Germany, we provide a return label for 5.95€ upon request. Returns from abroad must be organized and paid for by the customer.
We package carefully, lovingly, and environmentally friendly. The box, filling material, and greeting card are made from recycled paper, and even the packing tape can be disposed of in the paper recycling bin.
You can find all details on our page Shipping & Returns.
We are happy to advise you on choosing our skin, hair, and makeup products as well as our perfumes. Whether it's the right shades, proper care, or practical application tips – we help you find the products that truly suit you.
To support you in the best possible way, please share your questions and relevant information about your skin type, hair texture, preferred colors, or special preferences.
Please use our contact form for this. If you would like a callback, please also provide your phone number and a suitable time for us to call you back.
With every order, you will receive 2 free samples of your choice. We can offer samples for almost all products. Simply enter your preferences in the comment field in the shopping cart. Excluded are perfume samples.
Additionally, you can order a sample set with 3 or 5 samples of your choice.
This is especially worthwhile if you have sensitive skin and decide on an expensive product. Unfortunately, opened products cannot be exchanged.
With detailed product information, expert advice, fast delivery, and excellent customer service, we achieve top ratings on GOOGLE and other review platforms.
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