NaturalLogic
“Holistic high-performance skincare”—this is how Toni, the upbeat and dynamic founder of Naturallogic, describes her idea behind the brand. Every ingredient in the concentrated formulas serves a purpose. Botanical oils, extracts, and carefully combined active ingredients hydrate and nourish the skin with lipids, support its natural protective barrier, and address several skincare needs in just a few steps.
Since 2007, Toni has been developing effective, multifunctional skincare products in Pennsylvania with Naturallogic. The brand values carefully selected botanical ingredients, including organically grown, biodynamically cultivated, and wild-harvested ingredients. The focus is on formulas that address different skin needs—from dehydration and dryness to uneven skin tone. In addition to creams and facial oils, the range now also includes treatment serums, masks, body care, and scented candles.
Toni is a trained nutritionist and herbalist. These two areas of expertise give her a solid foundation for understanding plants and their ingredients. After university, Toni began making creams and facial oils for her own use, but at the time, she hadn't really thought about starting her own business. Enthusiastic friends and family encouraged her to take that step. And so Naturallogic was born. Her beloved home is Pennsylvania, a state in the eastern United States where, she says, the lush vegetation literally makes everything grow. At certain times of year, she can wild-harvest some herbs, roots, and flowers.
The brand philosophy also includes concrete choices for using resources more consciously: the studio lab uses wind power. Naturallogic has a reuse system for returned glass bottles, jars, and pumps, in which the containers are cleaned and used again. This take-back program is not the same as a returns service for orders from Germany.
“Nature knows what it's doing. We know Nature.” – Toni Ann Barandon, founder of Naturallogic
