MIDI12

In the picturesque bay of La Baule on the west coast of France, MIDI12 was founded – a sun protection brand that meets the highest ecological standards. The founder, Aurélie Ribierre, decided after 15 years of working in large cosmetics companies to realize her own vision of responsible skincare.

Aurélie is convinced that sun protection products should protect not only the skin but also the environment. Therefore, she places great importance on the selection of her suppliers, the quality of raw materials, and the CO2 footprint of her products. Her goal was to create a brand that not only offers effective sun protection but also pursues ethical and environmentally friendly practices.

The sun protection products from MIDI12 contain new generation chemical sun filters that are gentle on the skin and the environment. The formulations are free from controversial ingredients such as endocrine disruptors, carcinogens, and other harmful chemicals. The products are developed in collaboration with local partners and laboratories and manufactured according to EU regulations. The eco-friendly formulations are designed to be compatible with marine ecosystems.

What distinguishes modern organic UV filters from older, critically assessed filters can be read in our guide to mineral and organic UV filters.