Pure U.

Pure U. – Stick Makeup for Sensitive Skin

Pure U. stands for simple, modern natural cosmetic makeup – developed with the goal of not overwhelming sensitive skin, but rather supporting it with a consciously reduced, thoughtful formulation. Behind the brand are Carla and Leo: The idea to bring makeup and skincare closer together and create products that feel light and are easy to apply in everyday life came from Carla’s own skin story.

Founder Story

The trigger for Pure U. was personal: Founder Carla suffered from hormonal acne after stopping the pill and was looking for makeup that is not “too much” for her skin. From this need, a brand was born that thinks about makeup from the skin’s perspective – simple, reduced, and suitable for everyday use.

What Makes Pure U. Special

The practical sticks can be applied directly and blended gently, with formulations that not only add color but also make the skin feel cared for. It is exactly this combination of stick comfort and a nurturing approach for sensitive skin that makes Pure U. unique.

How to Find Your Pure U. Product

For the complexion: Concealer Balm for targeted correction and Everyday Tint SPF 30 as a tinted SPF step. For color & freshness: Blush Balm (also nice on lips/eyelids). For warmth: Bronzing Balm. For glow: Highlighter Balm. For lips: Balmy Lip Tint. For a soft finish, we recommend the Blending Brush. If you have questions about shades or combinations, we are happy to advise you. Samples are also available.