HIRO Cosmetics

Make-up made for you! HIRO Cosmetics stands for natural high-performance make-up with clean formulations, intense colors, and a professional finish. The brand combines 100% natural ingredients with finely milled mineral pigments and vegan textures – ideal for anyone looking for a powerful, skin-friendly make-up that easily fits into everyday life.

HIRO Cosmetics was founded in 2011 by Floris and Ingrid van Onna in collaboration with make-up artists. The goal from the start was to develop a natural, mineral make-up that doesn’t feel like a compromise but can compete in performance with conventional products. All HIRO products are hypoallergenic, free from alcohol, talc, oil, additives, fillers, colorants, preservatives, and nanoparticles.

HIRO Cosmetics relies on natural and ultra-fine mineral pigments that reflect incoming light, visually minimizing pores, fine lines, and imperfections. The result is a naturally radiant complexion with a delicate finish. HIRO mineral make-up contains inorganic minerals that do not harbor bacteria – making the make-up especially gentle and ideal for sensitive or problematic skin types.

Whether No Doubt Foundation, Multistick, Bada Boom Mascara, or Space Balm Concealer: HIRO stands for high performance – but affordable. The name HIRO is Japanese and means among other things “tolerant, generous” or “wealthy” – a hint at the brand’s philosophy: high-quality products that are good for the skin and offer variety in color, texture, and use.