What is natural cosmetics?
Natural skin care with natural ingredients
Natural cosmetics are characterized by natural, plant-based ingredients, while synthetic and genetically modified substances have no place. This article shows the special features and what consumers should pay attention to when buying.

What is natural cosmetics?
Natural cosmetics are becoming increasingly important to many people to provide the skin with natural and safe care. The selection of natural products is now very large. It ranges from creams to soaps to makeup and shampoos, which is why consumers can quickly lose track of the ingredients.
Unlike conventional cosmetic products, natural cosmetics are made from natural substances. The use of questionable ingredients such as
- Silicones
- Parabens
- Synthetic emulsifiers
- Petroleum-based products (paraffins and microplastics)
- Synthetic fragrances and colorants
- Genetically modified substances
are avoided during production because the components can have not only negative effects on the skin and health but also on the environment. Furthermore, manufacturers rely on resource-saving and sustainable extraction and processing of raw materials and also pay attention to the use of environmentally friendly packaging.
Unfortunately, there is still no uniform guideline that clearly defines the term "natural cosmetics." So "natural-like products" may contain only some naturally derived ingredients, while the rest can be synthetic. To be on the safe side, it is always recommended to carefully check the INCI information or to prefer certified natural cosmetics that are distinguished by a natural cosmetics seal.
Cosmetics with Natural Cosmetics Seal
Natural cosmetics seals are an excellent guide when buying many cosmetic products to avoid compromises in body, skin, and facial care. While natural cosmetics should consist of at least half plant-based ingredients, certified organic cosmetics contain at least 95 percent. It should be noted that smaller niche brands or international brands sometimes lack the resources to go through the elaborate certification process.
Some of the best-known natural cosmetics seals include:
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Some companies also label their products as Clean Beauty because they limit production to a few or "clean" components. Just like with natural cosmetics, controversial ingredients and animal testing are consciously avoided. Others increasingly rely on regional ingredients in this regard. But just like with Green Beauty, the term Clean Beauty is not legally protected and therefore has no uniform definition.
Natural cosmetics are not always vegan
Most products in the world of natural cosmetics are vegan, but natural cosmetics can also contain ingredients of animal origin, such as
- Silk
- Honey
- Beeswax
Animal fats derived from dead vertebrates are not included in certified natural cosmetics. To buy vegan cosmetics that are free from animal ingredients and animal testing, consumers should look for additional animal welfare labels. These include, for example,
Buying certified natural cosmetics can be worthwhile in two ways, as the products not only improve the skin appearance and enhance well-being, but can also benefit the environment and animal welfare.
Natural Cosmetics Benefits
One of the biggest advantages of natural cosmetics for customers is knowing exactly that their skin, hair, or facial care products contain only plant-based and safe ingredients. By using natural ingredients, some of which come from organic farming, natural cosmetics can contribute to better skin care and thus positively affect skin health. This can be important for allergy sufferers who may react to certain synthetic components with skin redness or rashes.
Regular use of high-quality natural cosmetics can restore the skin’s natural balance, improve the complexion and hair health, and even support the relief of skin problems. The use of natural components combined with resource-conserving production has another advantage: natural cosmetics not only focus on natural skin care but also include the protection of animals and the environment.
What is contained in natural cosmetics?
Natural cosmetics contain natural substances that are free from genetic engineering and artificial fragrances and colorants. These include, for example, high-quality fats, oils, and waxes derived from plant sources. Coconut oil, argan oil, cocoa butter, and shea butter are among the most popular ingredients used in many natural cosmetics.
Many manufacturers use traditional as well as exotic herbs, berries, and roots, such as Aloe Vera, Goji berries, dandelion, calendula, chamomile, rose petals, Ashwagandha, marshmallow root, turmeric, caffeine, or green tea. Natural herbs can ideally complement natural cosmetic products and contribute to care and skin soothing. Additives like vitamins, for example Vitamin C and E, hyaluronic acid, or niacinamides are also used in the production of creams, lotions, and other cosmetics.
Discover natural cosmetics at Blanda Beauty
At Blanda Beauty, we focus on high-quality natural cosmetics with over 100 carefully selected Green Beauty brands. Our products are free from harmful ingredients, mostly organic certified, and carry natural cosmetics certifications. Sustainability is important to us – we pay attention to environmentally friendly production and packaging.
Our range includes:
- Natural cosmetics face creams for every skin type
- Natural hair care without silicones
- Niche fragrances without harmful ingredients
- Body care and sun protection
- Natural cosmetics make-up
- Gift sets for special occasions
Conclusion: High-quality natural cosmetics are a benefit for skin care
Conventional cosmetics have come under criticism due to the use of mineral oils, synthetic fragrances, and microplastics. Many consumers therefore consciously choose certified natural cosmetics to avoid compromises in skin care and health. Natural cosmetics are characterized not only by natural ingredients – the components often come from organic farming and are also produced in a resource-saving way, which in turn benefits the environment.


