Karolin van Loon in an Interview: About Colors, Inspiration, and Authenticity
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Time to read 3 min
In this interview, Karolin van Loon talks about her view on color, authenticity, and how a very personal aesthetic could become a distinctive brand. The focus is not on products but on her attitude toward beauty, creativity, and the inspiration that continues to shape her work today.
Table of contents
1. “Where Nature meets pure Luxury” is one of your mottos – what does luxury mean to you? 2. Agate stones play a special role at KVL – how did you discover your love for the stones? 3. Color plays an important role in your work; is there a perfect color or color combination for you? 4. Can you think of films that use the power of colors especially well? 5. In an interview, you said it’s important to stay authentic. What does that mean for your brand? 6. What is your vision for KVL – where do you want to be in five years? 7. You have three children and a successful business – where do you get your energy from? 8. Name three people – dead or alive – you would like to have dinner with, and why. 9. And finally: What is the best beauty tip you’ve ever received?
1. “Where Nature meets pure Luxury” is one of your mottos – what does luxury mean to you?
Luxury means to me knowing what you need to do. More generally: how much sleep I need, which skincare works for me, how I lose weight, how I love. But I think that comes with age. )))
Working with completely natural products feels safe – you don’t have to wonder if the nail polish or hand cream is good for you, you just know. That’s luxury.
Karolin van Loon
2. Agate stones play a special role at KVL – how did you discover your love for the stones?
I worked as an interior architect for 15 years, and back then I loved working with wood and marble in houses. Crystals and interior objects also fascinated me. When my husband and I were at a large gemstone fair in Germany, I discovered mini geodes – Tabasco geodes – and I was curious how they would look as jewelry. As a child, I loved colors, so I immediately loved the colors of the agate stones. The combination is sometimes strange but beautiful. That’s exactly what I loved to create with my nail polishes: unexpected colors created by nature itself.
3. Color plays an important role in your work; is there a perfect color or color combination for you?
I love red and orange, green and blue, lilac and pink, red and pink, …😊
4. Can you think of films that use the power of colors especially well?
The first thing that comes to mind now is Avatar – surreal and dreamy. I love AI and its future!
5. In an interview, you said it’s important to stay authentic. What does that mean for your brand?
I don’t do what big brands do, I am not a TikTok brand and never will be. I’m 50 and I love creating inspiring products for all generations. My daughter is 12 and my mom is 80 – and both wear the same nail polish colors, hand cream, and perfume. I love that!
6. What is your vision for KVL – where do you want to be in five years?
In five years, we will have more products and a bigger community! I’m thinking of supplements, lip products, and maybe also a paint/color collection…
7. You have three children and a successful business – where do you get your energy from?
My children are older now, so it’s easier. I take good care of myself, exercise a lot. And I like to push my limits.
8. Name three people – dead or alive – you would like to have dinner with, and why.
- Prince – I loved his music and I would like to know what he thinks about the world today.
- My mom – she had dementia, and I would love to have a normal conversation with her like before.
- My future self – what has become of me and my family, is everyone happy?
9. And finally: What is the best beauty tip you’ve ever received?
When I’m tired, I take an ice cube and rub it over my cheek – instant glow!
Dear Karolin, thank you very much for your time and continued success with your beautiful brand.
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More insights into Karolin van Loon’s color world and selected products can be found in the Karolin van Loon Collection.
