Kjaer Weis
Founded by makeup artist Kirsten Kjaer Weis, KW combines minimalist Scandinavian aesthetics with the authentic vibe of New York. Kjaer creates makeup that looks just as beautiful on the skin as it does in its uniquely designed, luxurious, refillable packaging. Whether it’s foundation, mascara, eye shadow, or the famous Cream Blush, Kjaer Weis products impress with their high quality.
Kirsten Kjaer Weis grew up on a farm in Denmark, attended the renowned Christian Chauveau School of Artistic Make-Up in Paris, and worked worldwide for some of the best-known fashion magazines, including Vogue, Elle, and Marie Claire. As a sought-after makeup artist in New York, Kirsten Kjaer Weis repeatedly saw how sensitive skin reacted to some makeup formulas with irritation. Kirsten drew on her experience of growing up in a natural environment and her knowledge of beauty to break new ground in the industry and found Kjaer Weis. A pioneer in natural and certified organic ingredients, luxurious beauty, and elegant, refillable packaging. The result is exceptional natural makeup products such as the Im-Possible Mascara, the lightly tinted The Beautiful Tint, the silky-soft Eye Shadow, the Invisible Touch Foundation, and the nourishing Tinted Lip Balms.
Kirsten Kjaer Weis: “Scandinavia is calm, introspective, minimalist. New York is intense and forceful. The two worlds seem so different, but they can work together. Kjaer Weis brings both worlds together. A pioneer that combines luxury and sustainability without compromise. The refill solutions from Kjaer Weis are unique. Simple, but not ordinary. Luxurious, but always honest. At KW, we love it when things are made right and last a long time.
I think that when I was growing up, everything we did was organic. Everything we ate came from our garden. That was simply a given. I never used to think about it, but subconsciously, I always had this love of nature in me. The older I got, the more I realized that growing up on a farm had a really big influence on me. […] You don’t have to compromise.”
The idea of using beautiful things for a long time is put into practice at Kjaer Weis: right from the brand’s launch in 2010, Kjaer Weis introduced refillable cosmetic packaging. The artfully designed metal cases in the Iconic Edition can be refilled again and again. Instead of buying new packaging each time, you only replace the refill. The lighter paper Red Edition is also refillable. For its formulas, Kjaer Weis selects high-quality ingredients, including certified organic ingredients; many makeup products are certified by COSMOS or CCPB. This is how the brand combines its distinctive design aesthetic with tangible benefits for resource use and waste reduction.
