RAAW Alchemy

Trice Angie Christiansen, founder of RAAW Alchemy: "Welcome to RAAW Alchemy - my exclusive clean beauty collection made from organic, sustainable, and wild-harvested ingredients. My products are highly concentrated with carefully selected, antioxidant-rich algae and powerful plant extracts. Each product is lovingly crafted to pamper your skin and senses with nourishing, effective, and luxurious ingredients. I hope you will join my refined RAAW Alchemy universe."

After I had an allergic reaction to a conventional high-end brand, like many other women, I searched for skincare with pure ingredients and high-quality products that were also elegant. I couldn’t find it – so I created my own. The first product was the "Miracle Oil," named after the miraculous power it contained and with which it healed my eczema... and that’s how it all began. Then came the Blue Drops Calming Face Oil and the Gold Drops Nourishing Face Oil.

Afterward, my father and I began exploring the powerful effects of fine fragrances and how they can enhance the self-care experience. Together, we spent many hours on his terrace in the Hollywood Hills developing the scents I envisioned that reflect time and place. Scents we immortalized with the perfumes Blackened Santal or Room 64.

Why the change from RAAW by Trice to RAAW Alchemy? In an industry that moves fast and constantly changes, we also want to adapt and make our products even more accessible. We are transforming into something new but keeping the best parts of what we have always been at our core. That is the case with RAAW. When we developed our new name, the definition of alchemy seemed just right for RAAW’s journey. Alchemy describes the seemingly magical or transformative process of converting and combining elements into something new and better!