Abel Parfum
Abel – Natural Perfumes from New Zealand (Reformulated for Higher Performance)
Abel Parfum was founded by Frances Shoemack with a simple goal: to create the best natural perfume in the world. Over a decade ago, Abel started with the bold vision of crafting distinctive, contemporary scents made from 100% natural ingredients. Today, this vision is realized through the expertise of master perfumers and the use of the latest biotechnology in every perfume.
Abel Reimagined: Improved Formulations for Longer Longevity
Abel has relaunched its collection — the formulations have been revised for better longevity and sillage. The slightly modified formulas have a 37% higher fragrance concentration and last 15% - 25% longer. The result is a more intense, longer-lasting Abel scent – still natural, but now with more depth and presence. Learn more about the Abel relaunch
Why Abel Parfum? The Benefits of Natural Niche Fragrances
In collaboration with master perfumers Isaac Sinclair and Fanny Grau, Abel creates fragrances for those who value authenticity over artificiality and depth over trendiness. The perfumes are confident, elevated, and distinctive – just like the people who wear them.
What distinguishes Abel Parfums:
- 100% natural ingredients with no synthetic fragrances
- Certified vegan and cruelty-free
- Sustainable production in New Zealand
- Master perfumery meets cutting-edge biotechnology
- Improved formulations for longer longevity (up to 8 hours)
- Unisex fragrances for individual personalities
Popular Abel Scents: From Green Cedar to Pink Iris
The Abel collection includes iconic fragrances for every taste and occasion:
Green Cedar – Woody, earthy, calming. Perfect for those who appreciate natural elegance.
Pink Iris – Floral, powdery, timeless. A modern classic with a feminine touch.
Cobalt Amber – Warm, sensual, mysterious. Ideal for special evenings.
Cyan Nori – Fresh, aquatic, invigorating. Like a walk by the sea.
Golden Neroli – Citrus-fresh, radiant, optimistic. Your feel-good fragrance.
Also discover our Abel Discovery Sets for sampling or the exclusive Parfum Extraits in 7ml for on the go.
Abel Radical Fragrance: The Future of Perfumery
Abel combines biotechnology, master perfumery, and 100% natural ingredients into a blueprint for the future of perfumery. Learn more about natural perfumes in our detailed guide: Nature in a Bottle – What Are Natural Perfumes?
At Blanda Beauty, you will find the complete Abel collection — from Green Cedar to Pink Iris — in 15 ml, 50 ml sizes, as well as convenient 2ml samples for trying out. All fragrances are vegan, sustainably produced, and delivered to your home carbon-neutral.
Frequently Asked Questions about Abel Parfum
Are Abel Parfums really 100% natural?
Yes, all Abel Parfums are made from 100% natural ingredients. No synthetic fragrances, phthalates, or artificial preservatives are used.
What does “Abel Reimagined” mean – and what has changed?
In the relaunch, the formulations were slightly revised to improve longevity and sillage without changing the character of the perfumes. Abel scents are now more intense and longer-lasting – but still pure, still natural, now with more presence. Nurture remains the only scent unchanged.
Is Abel a sustainable brand?
Yes, certified cruelty-free, locally sourced packaging materials, bottles partly made from recycled glass, compostable caps, packaging made from 100% recycled paper. Additionally, Abel is in the COSMOS certification process.
How long does an Abel perfume last on the skin?
Thanks to the reformulated recipes, Abel perfumes now last 15-25% longer than before – typically 6-8 hours, depending on skin type and fragrance.
Are Abel fragrances suitable for men and women?
Yes – Abel deliberately creates unisex fragrances. Each scent unfolds uniquely on your skin. If you prefer a more traditionally masculine scent, we recommend Coat Check or Green Cedar. For a more traditionally feminine scent, we suggest Pause or Pink Iris.
Where does Abel Parfum come from?
Abel was founded in New Zealand and is sustainably produced there under the highest quality standards. The brand collaborates with renowned master perfumers from around the world.
Are there samples or sets to try?
Yes. You can start with perfume samples or with the Fresh / Warm Gift Sets (each 3 × 6 ml).