Heretic Parfum

Douglas Little of Heretic Parfum firmly believes that nature’s sensuality is unique. That is why the California brand relies on natural ingredients to develop fragrances that capture the unadulterated qualities of plants and flowers - from the earth and stems to the petals. These organic imperfections and unadulterated beauty create a distinctive, vibrant fragrance experience.

Douglas Little is the visionary founder, perfumer, and creative director behind Heretic Parfum. Fascinated by fragrances since childhood, he has spent decades perfecting the craft of fragrance design and developing magical creations from natural materials.

The brand Heretic Parfum has taken on the challenge of breaking the status quo and creating a new fragrance landscape. A carefully curated selection of botanical fragrance ingredients is used to create vibrant unisex fragrances dissolved in organic sugarcane alcohol. This preserves the multifaceted character of the botanical fragrance materials in every bottle. The fragrances are made in small batches at the Los Angeles studio, handcrafted using traditional perfumery techniques.

The fragrances themselves are rather light and transparent on the skin - a refreshing alternative to heavy, opulent perfumes. Heretic Parfum deliberately avoids certain additives that can extend a fragrance’s longevity. Instead, the brand recommends refreshing the fragrances regularly throughout the day to preserve their vibrant freshness.

Another exciting aspect of the brand is layering: Wearers are encouraged to apply two to three Heretic Parfum fragrances on top of one another to create a more intense, personalized fragrance composition. This makes every fragrance a unique experience that expresses each person’s personality and style. Heretic Parfum invites you to push the boundaries of traditional perfumery and embark on an olfactory journey of discovery.

Learn more about the brand’s origins and philosophy in our Brand Spotlight: Heretic Parfum.