Naomi Goodsir - Blanda Beauty

Naomi Goodsir

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      Distinctive niche perfumes that surprise with elegance, multifaceted nuances, and olfactory depth.

      Naomi Goodsir is an exceptional Australian designer who has conquered the fashion and fragrance world with her artistic creations. Originally from Sydney, she spent part of her youth in the rural idyll of New South Wales, surrounded by gentle hills and vast bush landscapes. Early on, she discovered her passion for horseback riding and participated in competitions: an experience that sharpened her sense of discipline and precision.

      She began her career in fashion design, specializing in traditional millinery. Each of her pieces was carefully shaped, sewn, and crafted by hand. Her work is still characterized by this detailed approach today. Her talent soon took her to France, where near Grasse – the world capital of perfume – she embarked on a new creative direction. Since 2012, together with her business partner Renaud Coutaudier, she has been dedicated to creating exquisite niche fragrances. Together, they develop distinctive perfumes that bear her artistic signature: bold, unconventional, and of exceptional quality.

      The perfumes of the brand stand for artistic compositions based on classic, noble raw materials of fine perfumery. Each of their eaux de parfum has a unique identity, shaped by multifaceted nuances. Naomi Goodsir values traditional savoir-faire and demands the highest standards of craftsmanship and quality. To realize her visionary fragrance compositions, she collaborates with renowned independent perfumers such as Julien Rasquinet, Bertrand Duchaufour, and Isabelle Doyen. Her perfumes are created near Grasse, where they are carefully crafted and hand-packaged. Timelessly elegant and consciously gender-neutral, these creations combine classic perfumery tradition with a modern, unconventional signature.