Colour Balancing Anti-Yellow Shampoo 200 ml

Color-correcting shampoo that neutralizes yellow tones in blonde, treated, or gray hair.

The gentle anti-yellow shampoo was developed to neutralize unpleasant yellow or brassy undertones. Violet color pigments as well as extracts from passionfruit, violet, and cornflower, rich in secondary plant compounds such as anthocyanins (antioxidant plant dyes), phytosterols, and flavonoids, neutralize yellow tones and make your hair shine again with a soft glow.

• for bleached, treated, or gray hair
• removes yellow tones and neutralizes brassy undertones
• cleanses and works with coconut surfactants, coco-betaine, violet color pigments, passionfruit, violet, cornflower, lactic acid, and walnut seed coat extract.
• floral fragrance
• vegan, cruelty-free, dermatologically tested, certified by AIAB (Italian Association for Organic Agriculture)

 Biofficina Toscana: Your Beauty - Our Nature!

Usage

• Apply to wet hair, gently massage in, and rinse out.

Ingredients

Aqua [Water], Sodium coco-sulfate, Coco-betaine, Decyl glucoside, Cocamidopropyl betaine, Glycerin, Polyglyceryl-3 betainate acetate, CI 60730 [Acid Violet 43], Passiflora incarnata flower extract*, Centaurea cyanus flower extract*, Viola tricolor extract*, Juglans regia (Walnut) seedcoat extract, Coco-glucoside, Glyceryl oleate, Parfum [Fragrance], Benzyl alcohol, Sodium benzoate, Sodium dehydroacetate, Lactic acid.

*from organic agriculture

Active Ingredients

• Betaine (Betaine, Cocamidopropyl Betaine, Trimethylglycine, Glycine betaine) is a natural amino acid derivative obtained from sugar molasses (e.g., sugar beet). Depending on its form, betaine is used in skincare or as a surfactant. In skincare, betaine acts as a conditioner, soothes irritation, and protects against dryness. It has strong moisturizing properties. In cleansing products, it stabilizes foam; as an additive in shampoos and conditioners, it strengthens hair, adds volume, and improves hair grip.
• Cornflower extract (Centaurea Cyanus (Cornflower) Flower Extract) contains tannins, flavonoids, bitter substances, and anthocyanins, which have strong anti-inflammatory and antioxidant properties. Traditionally, cornflower is used to soothe inflamed and irritated skin and to treat tired and swollen eyes.
• Hair is mostly made of keratin protein. Keratin can be damaged by environmental factors and external stress. With insufficient protein, hair appears lifeless and dull and can break. Proteins strengthen hair, can rebuild it, and make it resilient. Proteins help repair the cuticle layer and act as a protective shield for the hair shaft. They combat signs of hair damage such as split ends and excessive dryness.
• Wild pansy (Viola tricolor extract) is a good source of polysaccharides that increase the skin’s ability to retain water. It also increases the concentration of hyaluronic acid in the epidermis and boosts the synthesis of the membrane-bound CD44 receptor, which is responsible for binding hyaluronic acid in the skin. Optimal epidermal hydration enhances protein production and makes the skin appear plumper due to increased collagen production.
• Passionfruit seed oil/extract is an exceptional emollient, rich in vitamin A and omega-6 linoleic acid. Linoleic acid is often lacking in the skin’s acid mantle and is therefore a welcome addition to balance hormonally unstable and reactive skin types. Although passionflower is highly moisturizing, it has a light texture that is non-greasy and absorbs wonderfully into the skin.
• Lactic acid is an alpha hydroxy acid that gently exfoliates and can reduce hyperpigmentation and age spots. It also has the ability to shrink large pores and revive dull, uneven complexions.
• Coconut surfactant is made from coconut oil and is a mild, plant-based surfactant used in skin cleansing products. Non-ionic surfactants are excellent at dissolving fats, very mild and compatible, and completely safe for humans and the environment. When proteins and fats are whipped, fine beads form that enclose the air bubbles created. This produces a nice, safe foam. Sodium Cocoate is the sodium salt of coconut fatty acids.