Reinforcing Shampoo 200 ml

New strength for brittle, colored, and stressed hair. Mild, plant-based surfactants thoroughly cleanse the hair while selected, strengthening active ingredients give the hair new strength.

The specially developed and patented active ingredient Liquepom®, combined with organic honey and organic extracts of mallow, sunflower, and olive leaf, guarantees deep moisturizing and strengthening of the hair and scalp.

• Suitable for all hair types, ideal for stressed, weak, and damaged hair
• Gently cleanses, strengthens the hair, nourishes, and provides deep moisturizing
• Gentle cleansing with coco-betaine, Liquepom®, sunflower oil, carrot extract, mallow, olive leaf extract, honey, and tocopherol
• With fresh, green, and fruity scent notes
• Certified by AIAB (Italian Association for Organic Agriculture)
• Vegan, cruelty-free, dermatologically tested

Liquepom® consists of lycopene-rich tomato skins with strong antioxidant and protective properties.

Application

• Use a small amount of the concentrated shampoo and gently lather the hair.
• Can also be diluted with some water before application.
  
• Then rinse thoroughly.

Ingredients

Aqua [Water], Sodium coco-sulfate, Coco-betaine, Decyl glucoside, Solanum lycopersicum (Tomato) fruit extract*, Helianthus annuus (Sunflower) seed oil*, Daucus carota (Carrot) sativa root extract*, Malva sylvestris (Mallow) flower/leaf extract*, Helianthus annuus (Sunflower) seed extract*, Olea europaea (Olive) leaf extract*, Guar hydroxypropyltrimonium chloride, Mel/Honey*, Glycerin, Tocopheryl acetate, Citric acid, Cocamidopropyl betaine, Benzyl alcohol, Parfum [Fragrance], Sodium benzoate, Linalool, Limonene, Hexyl cinnamal.

*from organic agriculture

Active Ingredients

• Betaine (Betaine, Cocamidopropyl Betaine, Trimethylglycine, Glycine betaine) is a natural amino acid derivative obtained from molasses (e.g., sugar beet). Depending on its form, betaine is used in skincare or as a surfactant. In skincare, betaine acts as a conditioner, soothes irritation, and protects against dryness. It has strong moisturizing properties. In cleansing products, it stabilizes foam; as an additive in shampoos and conditioners, it strengthens hair, adds volume, and improves hair grip.
• Sunflower oil (Helianthus Annuus (Sunflower) Seed Oil) has a high content of linoleic acid, antioxidants, and vitamin E. It supports wound healing, has antibacterial effects, and helps the skin regenerate. The oil combats skin impurities with vitamins A and D. It is well absorbed and does not clog pores. For hair, it is a natural moisturizer that strengthens hair, promotes growth, reduces frizz, and adds shine.
• Organic tomato extract is rich in lycopene and other natural antioxidants and is obtained from the processing waste of Tuscan organic tomatoes. The exclusive, patented active ingredient Liquepom® is made from these tomato skins, a bio-liquefaction with significant protective, antioxidant, and pollutant-inhibiting properties.
• Organic carrot seed oil/extract (Daucus carota (Carrot) sativa root extract) is extremely rich in minerals and vitamins, especially E, C, K, and provitamin A or β-carotene. In cosmetics, carrots are used for their vitamin-enhancing and revitalizing properties. They also contain a high amount of carotenoids, molecules with remarkable antioxidant effects. The macerated oil is obtained by macerating organic carrots from Tuscany in organic sunflower oil, which has softening and protective effects.
• Honey (Mel / Honey / Leptospermum mel (manuka honey) extract) – natural honey is antiseptic and antimicrobial and helps cleanse the skin and thoroughly eliminate bacteria. Honey contains gluconic acid, a mild alpha-hydroxy acid that brightens and fades age spots. Raw honey is enriched with a variety of nutrients such as vitamin B, manganese, iron, potassium, and calcium. When mixed with water, honey releases peroxide properties that help heal acne and inhibit bacterial growth. Additionally, honey is a humectant that provides moisture to the skin and supplies it with a wealth of nutrient-rich enzymes.
• Vitamin E / Tocopherol enables long-lasting moisture retention between cells. This powerful antioxidant neutralizes harmful free radicals and can inhibit oil oxidation, preventing blackheads. Vitamin E also promotes cell regeneration and strengthens the natural function of the skin’s protective barrier.