This Place - The Blissful Day: Entspannungscreme für Muskeln

Brand Spotlight: This Place - functional natural cosmetics

Published on

|

Last updated on

|

Time to read 5 min

“Period pain, restless sleep, tense muscles, and skin that is out of balance – we can’t just magically make those disappear. But we can make sure you feel a little more comfortable in your skin anyway.” Laura Simonow, founder of This Place


Learn more about the brand This Place in this Brand Spotlight, which combines functional natural cosmetics with a love of nature.

1. The Founding Story: Science Meets Mindfulness

This Place was born from the conviction that true self-care requires more than quick fixes and overloaded formulations. The founder, Laura Simonow, a scientist with years of experience researching natural active ingredients, set out to create a new kind of skincare – one that not only cares superficially but also works holistically.


For over two years, Laura worked in the lab to find the right balance between nature-based active ingredients and the latest medical insights. Her motivation was clear: to use only natural ingredients that, in combination, unleash their full power – for the body, emotions, and everyday well-being. It’s not just the effect that matters but also the experience. The scent of a product influences our emotions, well-being, and habits – an aspect that This Place consciously incorporates into every product.


For Laura, self-care is not a duty but a conscious ritual that should be well integrated into everyday life. Moving away from quick, superficial solutions – towards sustainable results that strengthen not only the skin but also self-perception.

Laura Simonow - CEO, scientist, and founder of the brand This Place

2. The This Place Philosophy - Self-Care, Nature, and Science

The products from This Place stand for deceleration, mindfulness, and well-being. At the heart of the philosophy is the idea of living in harmony with your own body and consciously caring for your skin. Beauty is not seen here as a short-term effect but as a holistic state that requires time, attention, and high-quality ingredients. Skincare should be a ritual – a moment of calm in which powerful traditional and exotic plant extracts can fully unfold their effects.


For Laura, it is clear: self-care should not be a “quick fix” or just another thing squeezed into busy daily routines. To express this conviction and make it tangible for others, she relies on solid knowledge, creativity, and her love of nature to create functional natural cosmetics.

This Place – deceleration, mindfulness, and deep well-being

3. Functional Natural Cosmetics

This Place stands for functional, holistic natural cosmetics with real effectiveness. The focus is on individual needs and respectful use of the Earth's resources.

The products from This Place are based on natural ingredients whose effects are both traditionally passed down and scientifically proven. The goal is not just to cover symptoms but to gently regulate and support. Plants like wild arnica, St. John's wort, or willow bark have been valued for centuries for their balancing properties and find their modern, functional use at This Place.


What makes functional natural cosmetics at This Place special is the interaction of the ingredients. The plant extracts do not act in isolation but synergistically – tailored to the complex processes in the human body. This creates products that not only care for the skin but enable genuine self-care rituals.


The products support specific needs:


  • The Glow for balanced skin
    A soothing zinc cream with cinnamon bark, hyaluronic acid, and blue tansy that calms irritated skin and brings a radiant glow

  • The Hug for menstrual discomfort
    Specially developed formulations with plant-based active ingredients like chasteberry, St. John's wort, ginger essence, and frankincense can help support the body during the cycle, relieve tension, and promote overall well-being. Ideal for anyone seeking mindful support during this time.

  • The Blissful Day against tension and muscle pain
    Functional cream with activating and relaxing plant extracts with silver willow, arnica, and turmeric suitable for use with muscular tension – whether after sports, a long workday, or stressful periods.

  • The Good Night for better sleep & inner calm
    Relaxation cream to unwind in the evening with St. John's Wort, melatonin, and lavender, which slows down your evening routine and promotes restful sleep. The focus here is not only on the body but also on mental balance.

In addition to these classics, This Place offers a wide range of other care products for different skin needs at Blanda Beauty. Whether sensitive, dry, or mature skin – from the nourishing Endless Ease face cream and invigorating Play it Cool eye cream to powerful face elixirs and gentle cleansing and makeup removal products.


All formulations are carefully tailored to needs, combining natural active ingredients with functional effectiveness and integrating perfectly into the daily self-care routine.

This Place - Health and wholeness are at the center of all actions.

4. Passion for Nature

Each product embodies a passion for the healing powers of nature and respect for the complexity of the human body. In the delicate interplay of physical and mental well-being, often small things can make a big difference. This is exactly where This Place comes in: with mindful rituals that help you pause, find calm, and reconnect with yourself. Founder Laura Simonow sums up this approach: rituals serve as firm anchors in everyday life, promote mindfulness, and create space for genuine self-care – whether through nutrition or functional natural cosmetics.


The brand believes that the powers of nature combined with small, mindful rituals create holistic moments of well-being. This blend of natural active ingredients, sustainable choices, and mindful routines forms the ideal framework for a healthy, conscious lifestyle at This Place. Sustainability is not just thought about but lived – gently, effectively, and in harmony with people and nature.

5. Sustainable Action as Part of the Brand Identity

This Place sees itself as a place of well-being – for people and the environment. Sustainability is not an add-on but an integral part of the brand identity. The brand acts responsibly, respects the Earth’s resources, and takes responsibility for our common good. Sustainability plays a central role.


Sustainability at This Place is reflected not only in the ingredients but also in every detail of packaging and production.


  • The creams are filled into aluminum tubes – a material that can be recycled infinitely without losing quality.
  • This Place also relies on thoughtful solutions for facial oils. High-quality glass containers provide stability, protection, and long shelf life. Glass is not only timeless and durable but also fully recyclable.
  • The outer packaging is made from Gmund Bio Cycle paper with up to 50% hemp content. This FSC®-certified material is especially resource-efficient and requires less water and energy to produce than conventional paper.

All This Place products are produced in Germany, at a production facility in Berlin. Short delivery routes, reduced transport costs, and minimal emissions are key reasons for this conscious choice.

This Place - recyclable aluminum tubes that can be completely emptied without wasting product.

5. This Place’s Quality Promise

All products are clean, vegan, cruelty-free and made from 100% natural ingredients. The formulations were developed by a multidisciplinary expert team based on the latest scientific findings – with the goal of promoting holistic well-being. Whether for menstrual pain, restless sleep, or skin that has lost its balance: This Place products are designed to support body and skin gently but effectively.


The brand avoids unnecessary additives and fillers, instead focusing on maximum quality – both in the selection of raw materials and in production. Every ingredient is carefully tested and sourced responsibly.


➡ Discover the entire This Place Collection now

Product Highlights