The Soft Lipliner by Pure U. softly defines the lips without creating a harsh outline. The creamy pencil glides easily over the lips and leaves enough time for blending. After blending, the color sets and lasts for at least five hours.
Shades
- Milky Tulip – a soft, muted rose nude for naturally defined lips.
- Warm Clay – a warm, earthy brown nude with a little more depth.
The small brush at the end of the pencil allows you to gently blend the outline inward. The result looks natural and softly blurred. You can use the lipliner classically along the lip contour or fill in the lips completely with it. It pairs especially beautifully with the Pure U. Balmy Lip Tint.
- Creamy lipliner for softly defined lips
- Soft, blended finish without harsh contours
- At least 5 hours of wear
- Blends easily at first and then sets
- Built-in brush for softening the contour
- Suitable for lip contouring and all-over application
- Fragrance-free and also suitable for sensitive lips
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Vegan and cruelty-free, Made in Germany
Pure U. was born from founder Carla Ströher’s search for makeup that feels comfortable even on sensitive skin. Together with Leonhard “Leo” Erdsiek, the brand develops its products in its own laboratory and produces them in Germany. The focus is on uncomplicated textures, natural looks, and fragrance-free formulations.
How to use
- Apply to clean, dry lips and follow the natural lip contour.
- For the appearance of slightly fuller lips, the contour can be placed minimally outside the natural lip line in certain areas.
- Then gently blend inward with the integrated brush.
- The Soft Lipliner can also be applied all over the lips and combined with a lip tint, lip balm, or lipstick.
Tip: For a particularly natural look, avoid tracing the contour too evenly and intensely. Instead, emphasize the Cupid’s bow and the outer areas of the lower lip, then softly blend the color inward.
Ingredients
C9-12 Alkane, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, CI 77891, Mica, Sucrose Tetrastearate Triacetate, Hydrogenated Castor Oil, Synthetic Wax, CI 77491, Copernicia Cerifera Cera, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, CI 77492, CI 19140, CI 77499, Disteardimonium Hectorite, Tocopherol, CI 15850, Propylene Carbonate.
We carefully process and package your order in our warehouse in Reutlingen. Processing usually takes within 48 hours. As soon as your order has been handed over to the shipping service provider, you will receive a shipping confirmation with tracking. After handover to DHL, the shipping time within Germany is usually 1–3 business days.
The shipping costs 4.95€; for orders over 60€, we offer free shipping within Germany.
International orders are shipped depending on the destination country and package size with DHL International or Deutsche Post Warenpost International Premium. The available shipping methods and costs are shown at checkout. Shipping time depends on the destination country, chosen shipping method, and customs clearance.
Returns: You can return unopened, unused, and undamaged products within 14 days of delivery. For returns within Germany, we provide a return label for 5.95€ upon request. Returns from abroad must be organized and paid for by the customer.
We package carefully, lovingly, and environmentally friendly. The box, filling material, and greeting card are made from recycled paper, and even the packing tape can be disposed of in the paper recycling bin.
You can find all details on our page Shipping & Returns.
We are happy to advise you on choosing our skin, hair, and makeup products as well as our perfumes. Whether it's the right shades, proper care, or practical application tips – we help you find the products that truly suit you.
To support you in the best possible way, please share your questions and relevant information about your skin type, hair texture, preferred colors, or special preferences.
Please use our contact form for this. If you would like a callback, please also provide your phone number and a suitable time for us to call you back.
With every order, you will receive 2 free samples of your choice. We can offer samples for almost all products. Simply enter your preferences in the comment field in the shopping cart. Excluded are perfume samples.
Additionally, you can order a sample set with 3 or 5 samples of your choice.
This is especially worthwhile if you have sensitive skin and decide on an expensive product. Unfortunately, opened products cannot be exchanged.
With detailed product information, expert advice, fast delivery, and excellent customer service, we achieve top ratings on GOOGLE and Trustpilot.
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