The 100% Pure eyeshadows with vitamin-rich fruit pigments and natural mineral shimmer provide a radiant, long-lasting color payoff.
The delicate powder eyeshadows offer a charming selection of matte, metallic, and shimmering shades. The vegan eyeshadow formula provides medium to full, buildable coverage and is perfect for creating exciting smoky eyes as well as subtle nude eye makeup.
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Bamboo Charcoal - tin gray with blue undertones
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Cinnaban - a light, shimmering copper with pink undertones
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Flax Seed - a soft, neutral beige
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Gilded - a warm, shimmering gold
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Petal Tip - a translucent, matte pink with nude undertones
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Sugared - a medium brown with cool pink undertones
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Star Bright - a gentle, golden glow with yellow undertones
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Mink - a medium plum brown (matte with slight shimmer)
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Vanilla Sugar - a delicate, peachy nude shimmer
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Vanille - light nude apricot (matte finish)
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Ginger - a matte, pink nude tone
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Quartz - a sparkling copper-brown mauve
Formulated with nourishing ingredients and pigmented with antioxidant-rich fruits, vegetables, and tea, the 100% Pure eyeshadow impresses not only with long-lasting, radiant colors but is also irritation-free and super gentle on the eyes.
- 100% Pure: vegan, gluten-free, cruelty-free, color pigments from fruits and plants
- 100% Pure: natural, free from parabens, talc, silicone, nanoparticles & alcohol, mostly free from heavy metals, titanium dioxide, and iron oxide (please check INCI)
Our tip: Complete your look with mascara, eyeliner, and eyebrow makeup. Discover more from our natural eyeshadow collection.
Application
- To achieve optimal color payoff, prepare the eyelids with a primer.
- Apply the eyeshadow to the eyelid, crease, brow bone, or lash line and blend to create your personal eye makeup look.
- For more color intensity and a bolder look, it can also be applied with a dampened brush.
- Use an eyeshadow brush for precise application.
Ingredients
Oryza Sativa (Rice Starch), May Contain Pigments of Daucus Carota Sativa Root (Carrot), Cucurbita Pepo (Squash), Prunus Armeniaca Fruit (Apricot), Prunus Persica Fruit (Peach), Carica Papaya (Papaya), Theobroma Cacao (Cocoa), Punca Granatum (Pomegranate), Rubus Fruticosus Fruit (Blackberry), Vaccinium Angustifolium (Blueberry), Rubus Idaeus Fruit (Raspberry), Coffea Arabica (Coffee), Camellia Sinensis (Black Tea), Euterpe Oleracea (Acai), Vanilla Planifolia (Vanilla), Lavandula Angustifoli (Lavender), and Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), a-tocopherol (Vitamin E), Rosa Canina (Rosehip) Oil, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado) Butter, Theobroma Cacao (Cocoa) Butter, Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C), May contain Mica (natural shimmery mineral)
Note: Some products list "May Contain" in the INCI (often also written as "+/-"). This means the product may contain traces of these ingredients. This indication can mean that one or more variants of the product may contain traces of these ingredients, or that the product was manufactured in facilities where other products with such ingredients are also produced, possibly leading to minimal traces of these substances in the products.
Note: 100% Pure sometimes changes product formulations to comply with the latest FDA (U.S. Food and Drug Administration) guidelines or to improve product performance. This can result in, for example, natural colorants being replaced with approved mineral pigments to meet legal requirements and ensure consistently high color payoff. We understand it can be disappointing when a familiar formula changes; however, as retailers, we have no influence over this and can only pass on feedback.