Defined lips without a harsh-looking contour: The Soft Lipliner from Pure U. combines a creamy, soft texture with natural definition.
A lip liner doesn’t have to look like a visible line. The lip contour pencil can be applied precisely and then softly blended with the integrated brush. This creates a defined yet flexible lip contour.
Two shades for natural looks
- Milky Tulip - a delicate, light shade for a subtle lip contour and natural nude looks. Especially beautiful when you simply want to add a little more definition to the lips.
- Warm Clay - a warm, earthy shade with more depth. Ideal for defining the lips more expressively or creating a warm nude look.
Both shades can be beautifully combined with the Pure U. Balmy Lip Tint .
- lasts for at least 5 hours
- does not dry out the lips
- vegan and cruelty-free
- fragrance-free
- suitable for sensitive skin
- Made in Germany
PURE U. was created from a very personal need experienced by its founder, Carla Ströher. After her own experiences with sensitive, blemish-prone skin, she began studying skincare and makeup intensively. Together with Leonhard Erdsiek, she eventually developed products designed to bring makeup and skincare closer together. This idea runs throughout the range: makeup should enhance natural beauty, be uncomplicated to use, and feel pleasant on the skin. The Soft Lipliner follows this same approach. Instead of a rigid lip contour, the focus is on a soft, modern look—with a texture that is easy to apply and blend.
How to use
- Apply the Soft Lipliner to clean, dry lips. For natural definition, first follow your natural lip line. If you want your lips to appear slightly fuller, you can place the contour minimally outside the natural lip line.
- For a softly blurred look, blend the applied color with the integrated brush. You can also apply the lip liner over the entire lip and then apply a lip balm, lip tint, or lipstick on top.
- Tip: For especially natural-looking lips, do not apply the lip liner as one continuous, harsh line. Instead, emphasize the cupid’s bow and the outer areas of the lower lip, then gently blend the color inward.
Ingredients
C9-12 Alkane, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, CI 77891, Mica, Sucrose Tetrastearate Triacetate, Hydrogenated Castor Oil, Synthetic Wax, Copernicia Cerifera Cera, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, CI 77491, CI 77492, CI 19140, CI 77499, Disteardimonium Hectorite, Tocopherol, CI 15850, Propylene Carbonate.
We carefully process and package your order in our warehouse in Reutlingen. Processing usually takes within 48 hours. As soon as your order has been handed over to the shipping service provider, you will receive a shipping confirmation with tracking. After handover to DHL, the shipping time within Germany is usually 1–3 business days.
The shipping costs 4.95€; for orders over 60€, we offer free shipping within Germany.
International orders are shipped depending on the destination country and package size with DHL International or Deutsche Post Warenpost International Premium. The available shipping methods and costs are shown at checkout. Shipping time depends on the destination country, chosen shipping method, and customs clearance.
Returns: You can return unopened, unused, and undamaged products within 14 days of delivery. For returns within Germany, we provide a return label for 5.95€ upon request. Returns from abroad must be organized and paid for by the customer.
We package carefully, lovingly, and environmentally friendly. The box, filling material, and greeting card are made from recycled paper, and even the packing tape can be disposed of in the paper recycling bin.
You can find all details on our page Shipping & Returns.
We are happy to advise you on choosing our skin, hair, and makeup products as well as our perfumes. Whether it's the right shades, proper care, or practical application tips – we help you find the products that truly suit you.
To support you in the best possible way, please share your questions and relevant information about your skin type, hair texture, preferred colors, or special preferences.
Please use our contact form for this. If you would like a callback, please also provide your phone number and a suitable time for us to call you back.
With every order, you will receive 2 free samples of your choice. We can offer samples for almost all products. Simply enter your preferences in the comment field in the shopping cart. Excluded are perfume samples.
Additionally, you can order a sample set with 3 or 5 samples of your choice.
This is especially worthwhile if you have sensitive skin and decide on an expensive product. Unfortunately, opened products cannot be exchanged.
With detailed product information, expert advice, fast delivery, and excellent customer service, we achieve top ratings on GOOGLE and other review platforms.
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