The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick is a creamy-matte lipstick with intense, opaque color and a pleasantly soft feel. The highly pigmented formula applies evenly to the lips, looks elegantly matte, and does not feel dry or dull.
The color is created from fruit, berry, vegetable, and plant pigments from strawberry, pomegranate, raspberry, blueberry, beetroot, acai, annatto, carrot, cherry, turmeric, and other plant extracts. Depending on the shade, approved mineral colorants complement the formula to maintain color intensity and durability.
Shades
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Pink Canyon – pink nude tone
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Sahara – neutral, deep nude tone
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Winecup – cool berry tone
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Nopal – neutral, rich ruby red
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Blood Orange – classic, intense red
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Mirage – cool, rich dusty pink
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Cactus Bloom – vibrant coral red
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Cassia – neutral, rich old rose
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Mojave – warm red-brown
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Plume Pink – nude mallow pink
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Prickly Pear – lively coral pink
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Savanna – pink-brown nude tone
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Sonora – bright red-orange
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Strawberry Cactus – medium coral pink
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Hyacinthus – deep violet berry tone
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Marrakesh – vibrant fuchsia
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Protea – rosy pink
The base of cocoa butter, shea butter, MCT coconut oil, castor oil, candelilla wax, crambe oil, apricot kernel oil, sunflower oil, and vitamin E makes the texture smooth and comfortable. The lipstick glides softly over the lips, delivers rich color, and nourishes at the same time – ideal if you’re looking for a matte lipstick that is expressive yet comfortable to wear.
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creamy-matte natural cosmetic lipstick with intense color payoff
- opaque, long-lasting finish with a velvety feel
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with fruit, berry, vegetable, and plant pigments
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nourishes with cocoa butter, shea butter, apricot kernel oil, and vitamin E
- glides smoothly over the lips without feeling dry or chalky
- wide color range from nude to coral and red to berry tones
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Contents: 4,5 g, lasts 6 months after opening
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100% natural, vegan, gluten-free, and cruelty-free
100% Pure is known for makeup made with fruit and plant pigments. The brand combines intense color, natural formulas, and nourishing ingredients – from lipstick to blush to mascara. The Cocoa Butter Matte Lipstick is one of the brand’s iconic products: bold in color, creamy in application, and comfortable on the lips.
Shades

Application
- Apply directly to the lips or use a lip brush for a more precise contour.
- For an especially even result, gently exfoliate the lips beforehand and, if needed, let a thin layer of lip care absorb.
- The color can be worn in one layer or built up for more intensity.
- For a softer look, dab the lipstick on with your finger.
- Use a suitable lip liner beforehand for more definition.
Active ingredients
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Cocoa butter (Theobroma Cacao Seed Butter) spreads easily and leaves a velvety, soft skin feel. Saturated fatty acids such as palmitic acid and stearic acid have emollient effects and strengthen the skin barrier. Vitamin E, alpha-tocopherol, trace elements, and minerals help the skin regenerate and compensate for cell damage. A strong moisturizer, especially for dry and mature skin.
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Cocoa (Theobroma Cacao Powder) is rich in magnesium and sulfur. It has a very high content of polyphenol antioxidants that combat harmful free radicals. Cocoa increases blood circulation and promotes healing at the cellular level. The active ingredient has anti-inflammatory effects, soothes the skin, and is naturally rich in flavonoids that can slow the aging process, regenerate skin damage, and support healthy collagen production.
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Essential lavender oil (Lavandula angustifolia (Lavender) oil) has a calming, cleansing, and antiseptic effect. The gentle oil consists of linalyl acetate and linalool and has a stimulating effect on cell growth. The skin benefits from the increased blood circulation, and the antioxidants contained in lavender act as a natural anti-aging treatment. It has healing effects on inflamed skin and pimples.
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Pomegranate contains the rare Omega 5 fatty acids (punicic acid). These fatty acids have strong antioxidant effects and anti-inflammatory properties. The oil supports the fight against free radicals and premature skin aging, can reduce age spots, and promotes collagen synthesis, thereby aiding skin regeneration and repair. Furthermore, the oil contains secondary plant compounds such as flavonoids, polyphenols, and phytosterols, all of which have strong regenerative effects.
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Rose petals are famous for their numerous healing properties and have been used for centuries in various cultures. Due to their strong antioxidant and anti-inflammatory properties, they are used both internally and externally. Rose petals are used to soothe, relieve infections and inflammations, or reduce redness and breakouts. Traditionally, they are also used as an aphrodisiac and can serve as a mild remedy for anxiety and a mood enhancer. Rose petals are also used to soothe small cuts, scars, and burns.
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Rosemary Extract (Rosmarinus Officinalis Leaf Extract) – The medicinal plant from the Mediterranean region promotes blood circulation and has mild antibacterial effects. Mature skin benefits from the blood circulation-promoting effect. Impure skin can be brought back into balance with rosemary. In hair care, rosemary stimulates blood circulation in the scalp, thereby improving nutrient absorption. It promotes hair growth and regulates sebum production.
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Antioxidants are chemical compounds that prevent or slow down the process of oxidation in the body/skin. Antioxidants act against so-called free radicals. These are unstable and reactive molecules that lack an electron. They steal this missing particle from healthy body cells, which then become damaged. This process is called oxidation. Antioxidants provide these aggressive molecules with the missing electron, rendering them harmless. When the concentration of free radicals in the body is very high, it is called oxidative stress. In this case, cell damage occurs that the body cannot easily repair on its own. If this condition persists, it can impair the skin's natural regenerative ability, accelerate the aging process, and thus promote wrinkle formation. Smoking, alcohol, UV radiation, medications, as well as psychological stress and excessive exercise can increase oxidative stress. Antioxidants are found in vitamins, trace elements, enzymes, and secondary plant compounds.
- The Candelilla bush native to Mexico has adapted to the scorching heat of its environment. Its branches and leaves are coated with a wax that protects against moisture loss and environmental stress: Candelilla Wax (Euphorbia Cerifera (Candelilla) Wax). The wax is used as a consistency and shaping component in cosmetic products. In combination with other oils, it leaves a pleasant, non-sticky skin feel after application. It gives hair shine and smoothness. Candelilla wax is also used in the food industry and can be safely consumed. Alongside carnauba wax and berry wax, it is considered a plant-based alternative to beeswax.
Ingredients
Caprylic/Capric Triglyceride (MCT Coconut Oil), Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Heptyl Undecylenate (From Castor Seed Oil), Silica (From Bamboo), Hydrogenated Vegetable Oil (From Sunflower And Olive Oil), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Crambe Abyssinica Seed Oil (From Crambe Plant), Phytosterol Esters (From Sunflower Oil), Theobroma Cacao (Cocoa) Seed Butter, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus Fruit (Bilberry) Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Prunus Armeniaca (Apricot) Kernel Oil, Lecithin (From Sunflower), Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid (From Citrus).
May Contain a Nuance
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Pink Canyon: CI 77891, CI 45410, CI 77742, CI 77492, CI 77491, CI 75810
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Sahara: CI 77742, CI 77891, CI 77491, CI 75810
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Winecup: Titanium Dioxide, Iron Oxides
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Nopal: CI 15850, CI 45410, CI 77491, CI 77891, CI 77499, CI 75810
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Blood Orange: CI 15850, CI 77491, CI 77891, CI 75810
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Mirage: CI 77742, CI 77891, CI 77491, CI 45410, CI 19140, CI 75810
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Cassia: CI 77891, CI 77491, CI 77742, CI 77499, CI 75810
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Mojave: CI 77742, CI 77891, CI 77491, CI 77492, CI 77499, CI 75810
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Plume Pink: CI 77891, CI 77742, CI 77491, CI 45410, CI 75810
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Prickly Pear: CI 77891, CI 15850, CI 75810
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Savanna: CI 77742, CI 77491, CI 77891, CI 45410, CI 77492, CI 75810
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Sonora: CI 15850, CI 19140, CI 77891, CI 75810
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Strawberry Cactus: CI 77891, CI 45410, CI 19140, CI 15850, CI 77742, CI 77491, CI 75810
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Hyacinthus: CI 45410, CI 77742, CI 77891, CI 77499, CI 77491, CI 75810
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Marrakesh: CI 77891, CI 45410, CI 15850, CI 77491, CI 75810
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Protea: CI 15850, CI 77491, CI 77891, CI 45410, CI 19140, CI 77499, CI 75810
Cactus Bloom – differing INCI - without titanium dioxide
Theobroma Cacao (Organic Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), Extracts of Prunus Cerasus (Cherry) Fruit, Prunus Domestica (Plum) Fruit, Vitis Vinifera (Cabernet Grape) Fruit, Rubus Idaeus (Raspberry) Fruit, Vaccinium Angustifolium (Blueberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Punica Granatum (Pomegranate), Cacao (Chocolate), Rosa Centifolia (Rose Petals) Flower, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Oryza Sativa (Rice Starch), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract
Titanium Dioxide Notice
The shade Cactus Bloom is titanium dioxide-free. In other shades, depending on the color, titanium dioxide / CI 77891 may be present. Please also check the INCI on the respective product packaging in case of known sensitivities, as 100% Pure formulations and dye information are occasionally updated.
Note on "May Contain" / "+/-"
In decorative cosmetics with multiple shades, dyes may vary depending on the nuance. The labeling "May Contain" or "+/-" means that individual colors may contain these dyes – not necessarily every shade.