The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara is a natural mascara for defined, lengthened lashes with visibly more expression. It separates the hairs cleanly, coats each lash evenly, and creates an open look – without clumping, smudging, or flaking.
The slim hourglass brush also reaches shorter lashes and distributes the color from root to tip. This creates a fine, lengthening effect that can be built up in multiple layers: from naturally defined to intensely coated. The formula is water-resistant, feels comfortable on the lashes, and can be removed with water and facial cleanser.
Shades
- Black Tea – deep midnight black
- Blueberry – dark, elegant denim blue / night blue
- Dark Chocolate – dark chocolate brown
- Blackberry – deep, neutral violet / plum black
The color is created depending on the shade by pigments from black tea, berries, blueberry, blackberry or cocoa. Aloe Vera, jojoba oil, castor oil, pro-vitamin B5, biotin, vitamin E, rice starch and plant-based waxes complement the mascara with nourishing and texture-enhancing ingredients. This way, the lashes are not only emphasized but also feel smooth and cared for.
- natural mascara for ultra-long, separated lashes
- defines lashes without clumping, smudging or flaking
- slim hourglass brush for precise application from root to tip
- with pigments from black tea, berries, blueberry, blackberry or cocoa
- nourishes with aloe vera, jojoba oil, castor oil, pro-vitamin B5, biotin and vitamin E
- water-resistant formula, removable with water and facial cleanser
- four shades: Black Tea, Blueberry, Dark Chocolate, and Blackberry
100% Pure is known for makeup with fruit and plant pigments, nourishing oils, and transparent formulations. The brand’s decorative products combine natural color results with pleasant textures and a conscious approach to ingredients, skin feel, and everyday usability.
Our tip: Complete your look with eyeliner, eyebrow makeup and natural eyeshadow. View all natural mascara products.
Application
- Place the mascara brush flat at the lash root and pull it to the tips in small zigzag motions.
- Let it dry briefly and apply a second or third layer if needed until the desired length and intensity are achieved.
- For even more curl, shape the lashes with an eyelash curler before applying mascara.
- The mascara can be removed with water and a gentle facial cleanser.
Ingredients
Black Tea
Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77499
Blueberry
Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Vaccinium Angustifolium (Blueberry) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77007, CI 77499
Blackberry
Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Rubus Fruticosus (Blackberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77891, CI 77499, CI 77491
Dark Chocolate
Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Theobroma Cacao (Cocoa) Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: CI 77499, CI 77491, CI 77492
Note on “May Contain” / “+/-”
In decorative cosmetics with multiple shades, dyes may vary depending on the shade. The label “May Contain” or “+/-” means that individual colors may contain these dyes – not necessarily every shade.
Titanium Dioxide Notice
The shade Blackberry may contain CI 77891 / Titanium Dioxide. Black Tea, Blueberry, and Dark Chocolate are formulated without CI 77891 / Titanium Dioxide. Please also check the INCI on the respective product packaging if you have known sensitivities.
Note
Natural ingredients may vary slightly in color, scent, and consistency. The actual color effect may differ somewhat depending on lash color, application, lighting conditions, and screen settings.
We carefully process and pack your order at our warehouse in Reutlingen. Orders are usually processed within 48 hours. Once your order has been handed over to the shipping carrier, you will receive a shipping confirmation with tracking information. After handover to DHL, delivery within Germany usually takes 1–3 business days.
Shipping costs €4.95; orders over €60 ship free within Germany.
We ship international orders with DHL International or Deutsche Post Warenpost International Premium, depending on the destination country and parcel size. Available shipping methods and costs are shown at checkout. Delivery times depend on the destination country, the selected shipping method, and customs processing.
Returns: You can return unopened, unused, and undamaged products within 14 days of delivery. For returns within Germany, we can provide a return label for €5.95 upon request. Returns from abroad must be arranged and paid for by the customer.
We carefully pack your order at our warehouse in Reutlingen. Our shipping boxes and greeting cards are made from recycled paper. We use packing peanuts made from cornstarch instead of Styrofoam as filler. Our paper-based packing tape can also be disposed of with waste paper.
Find all the details on our Shipping & Returns page.
We are happy to advise you on choosing our skin, hair, and makeup products as well as our perfumes. Whether it's the right shades, proper care, or practical application tips – we help you find the products that truly suit you.
To support you in the best possible way, please share your questions and relevant information about your skin type, hair texture, preferred colors, or special preferences.
Please use our contact form for this. If you would like a callback, please also provide your phone number and a suitable time for us to call you back.
With every order, you will receive 2 free samples of your choice. We can offer samples for almost all products. Simply enter your preferences in the comment field in the shopping cart. Excluded are perfume samples.
Additionally, you can order a sample set with 3 or 5 samples of your choice.
This is especially worthwhile if you have sensitive skin and decide on an expensive product. Unfortunately, opened products cannot be exchanged.
With detailed product information, expert advice, fast delivery, and excellent customer service, we achieve top ratings on GOOGLE and Trustpilot.
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