Innersense

Innersense – developed by hair professionals

Behind Innersense Organic Beauty are Joanne and Greg Starkman. The couple founded the brand in the United States in 2005, hoping to rethink professional hair care. They wanted to combine their experience in the hairdressing industry with high standards for ingredients, effectiveness, and environmental responsibility.

Personal experiences also played a role: After the birth of their daughter Morgan, who was born with Williams syndrome, the Starkmans took a deeper interest in questions related to health and the environment.

Today, Innersense offers a diverse range of products tailored to different hair needs. The products are used both in professional salons and at home.

What makes Innersense hair care special?

Innersense places great importance on high-quality ingredients and formulations that care for the hair without unnecessarily altering its natural structure.

Its special features include:

• Concentrated formulas: Small amounts of product are often enough. Apply the products with plenty of water to distribute them evenly.

• Plant-based ingredients: Depending on the product, ingredients include aloe vera, shea butter, plant oils, extracts, and proteins.

• Silicone-free: The hair care range avoids silicone-based ingredients and instead uses other conditioning and smoothing components.

• Targeted care: Different formulas are designed for fine, dry, color-treated, curly, or damaged hair, as well as specific scalp needs.

• Professional styling: Gels, foams, and creams offer different levels of hold and results, from natural movement to defined curls.

Innersense also uses certified organic ingredients. However, this does not mean that every finished product has an organic cosmetics certification.

Which Innersense hair care is right for me?

Not all hair needs the same care. When choosing products, the thickness of each strand, its moisture needs, and the condition of the scalp are particularly important.

For fine hair and more volume: Pure Harmony Hairbath and Pure Inspiration Daily Conditioner cleanse and condition lightly without weighing hair down unnecessarily.

For normal, color-treated, or slightly dry hair: Color Awakening Hairbath and Color Radiance Daily Conditioner combine gentle cleansing with moisture and color care.

For thick, dry, or damaged hair: Hydrating Cream Hairbath and Hydrating Cream Conditioner provide richer care and help reduce frizz and roughness.

For sensitive scalps: Clarity Hairbath and Clarity Conditioner are fragrance-free and formulated to be especially gentle.

For dry or unbalanced scalps: The Hair Renew line combines hair cleansing with targeted scalp care.

For blonde and gray hair: Bright Balance Hairbath and Conditioner can neutralize unwanted warm tones with violet pigments.

Since the roots and lengths of your hair can have different needs, Innersense products from different lines can also be combined.

Want to learn more about the differences? In our Innersense Hair Care Guide, we compare all Hairbaths and Conditioners, share care routines for different hair types, and offer tips on how to use them correctly.

Innersense for curls and the Curly Girl Method

Innersense is also popular with people who have waves and curls. The range offers moisturizing care and a variety of styling products to define curls, reduce frizz, and achieve different levels of hold.

Many products are suitable for the Curly Girl Method (CGM), as Innersense avoids silicones and sulfates in its Hairbaths. However, some styling products may contain ingredients such as denatured alcohol or waxes, which are excluded under a strict interpretation of the method. Suitability for CGM should therefore be assessed for each product individually.

It is also important to match your hair care to your hair thickness. Fine waves often need lighter formulas than thick, dry curls.

Many Innersense products are suitable for caring for waves and curls and can be easily incorporated into a Curly Girl Method routine. Find more suitable products and information in our Curl Care & Curly Girl Method category.

Scalp care, treatments, and styling

Alongside its classic shampoos and conditioners, Innersense offers additional products for individual hair needs.

Hair masks and treatments deeply moisturize dry hair, help support damaged hair structure, or remove buildup. The Detox Hair Mask, Hydrating Hair Mask, and Repair Hair Mask each serve different purposes.

Scalp care includes clarifying pre-treatments, nourishing oils, and lightweight leave-in serums. This lets you tailor your hair care routine, even if you have a dry or unbalanced scalp.

Styling products such as I Create Lift, I Create Hold, or Quiet Calm Curl Control help you build volume, hold, or curl definition exactly where you want it. Many products can be combined.

Conscious ingredients and responsibility

In addition to product development, Innersense focuses on the company's environmental and social impact.

The brand is a certified B Corporation and adheres to verifiable standards for corporate governance and social and environmental responsibility. Innersense also supports 1% for the Planet and partners with rePurpose Global on plastic recovery.

The company uses recycled plastics in its packaging, among other materials, and is working to reduce its use of new materials.

Transparency about formulas is also part of the brand's philosophy: Innersense discloses the ingredients it uses and continuously develops its formulas.

Frequently asked questions about Innersense

Is Innersense a natural cosmetics brand?

Innersense positions itself as a clean beauty hair care brand and uses many plant-based and certified organic ingredients. However, its finished products are not universally certified to a natural cosmetics or organic cosmetics standard.

Are all Innersense products vegan?

No. Some formulas contain animal-derived ingredients such as honey or beeswax. Many other products are vegan. Check the labeling for each product.

Is Innersense suitable for all hair types?

The range includes products for different hair textures, from fine and straight to thick, curly, and coily hair. The key is to choose the right level of care and the styling result you want.

Why should you apply Innersense products to very wet hair?

The concentrated formulas are easier to distribute with plenty of water. Innersense recommends starting with small amounts, especially for Hairbaths and many styling products, and applying them to thoroughly saturated hair.