The 100% Pure Fruit Pigmented® Eye Shadow is a pressed powder eyeshadow with intense, buildable color payoff and a pleasantly soft texture. The shades range from delicate nude tones through warm gold and copper reflections to smoky brown, plum, and anthracite shades – ideal for natural daytime looks, defined creases, or more intense smoky eyes.
The formula combines Fruit, plant, and tea pigments with natural mineral shimmer. Depending on the shade, matte, shimmering, or metallic finishes are created that blend easily and give the eye more depth, light, and expression. The coverage can be built from softly transparent to more intense – especially beautiful in thin layers or over an eyeshadow primer.
Shades
- Bamboo Charcoal – dark tin gray with cool, bluish undertones
- Cinnaban – slightly shimmering copper with pink undertones
- Flax Seed – soft, neutral matte nude
- Gilded – warm gold with intense shimmer
- Petal Tip – delicate, matte pink with a nude undertone
- Sugared – medium brown with cool rosy undertones
- Star Bright – gentle golden glow with yellow undertones
- Mink – medium plum-brown, matte with a slight shimmer
- Vanilla Sugar – simple, peachy nude shimmer
- Vanilla – light nude-apricot with a matte finish
- Ginger – matte nude-pink tone
- Quartz – sparkling copper-brown mauve
Nourishing ingredients such as Squalane, sweet almond oil, coffee oil, cocoa butter, avocado oil, rosehip oil, acai oil, apricot kernel oil, and vitamin E support a smooth wearing sensation so the texture does not feel dry or chalky. This way, the eyeshadow combines natural color pigments with a comfortable, silky-powdery finish.
- pressed natural cosmetic eyeshadow with fruit and plant pigments
- medium to high, buildable color payoff
- matte, shimmering, and metallic shades for day and evening
- blends softly and can be combined in many ways
- with Mica, squalane, plant oils, cocoa butter, and vitamin E
- ideal for eyelid, crease, inner corner of the eye, brow bone, or lash line
- Contents: 2 gshelf life of 6 months after opening
- 100% natural, vegan, gluten-free, and cruelty-free
100% Pure is especially known for makeup with fruit and plant pigments. The brand combines natural color pigments with nourishing oils, butters, and antioxidant-rich plant extracts – for decorative cosmetics that bring together color, finish, and a pleasant skin feel.
Our tip: Complete your look with mascara, eyeliner, and eyebrow makeup. Discover more from our natural eyeshadow collection.
Application
- To achieve optimal color payoff, prepare the eyelids with a primer.
- Apply the eyeshadow to the eyelid, crease, brow bone, or lash line and blend to create your very own eye makeup look.
- For more color intensity and a more intense look, it can also be applied with a dampened brush.
- Use an eyeshadow brush for precise application.
Ingredients
Cinnamon, Mink, Vanilla and Vanilla Sugar – a common base
Mica, Squalane (Olive), Zinc Stearate (From Plants), Oryza Sativa (Rice) Powder, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus Fruit (Bilberry) Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Coffea Arabica (Coffee) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Persea Gratissima (Avocado) Oil, Rosa Canina (Rosehip) Fruit Oil, Euterpe Oleracea (Acai) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Kaolin (Clay), Glyceryl Caprylate (From Plants), Tocopherol (Vitamin E), Pentylene Glycol (From Beets), Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Seed Oil, Silica.
May Contain per shade
- Cinnaban: CI 77891, CI 77491, CI 75810
- Mink: CI 77891, CI 77492, CI 77007, CI 77491, CI 77499, CI 75810
- Vanilla: CI 77891, CI 77492, CI 77491, CI 75810
- Vanilla Sugar: CI 77891, CI 77491, CI 77499, CI 75810
Flax Seed, Gilded, Ginger, Petal Tip, Quartz, and Sugared – common rice starch base
Oryza Sativa (Rice Starch), May Contain Pigments of Daucus Carota Sativa Root (Carrot), Cucurbita Pepo (Squash), Prunus Armeniaca Fruit (Apricot), Prunus Persica Fruit (Peach), Carica Papaya (Papaya), Theobroma Cacao (Cocoa), Punica Granatum (Pomegranate), Rubus Fruticosus Fruit (Blackberry), Vaccinium Angustifolium (Blueberry), Rubus Idaeus Fruit (Raspberry), Coffea Arabica (Coffee), Camellia Sinensis (Black Tea), Euterpe Oleracea (Acai), Vanilla Planifolia (Vanilla), Lavandula Angustifolia (Lavender), Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), Tocopherol (Vitamin E), Rosa Canina (Rosehip) Oil, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado) Butter, Theobroma Cacao (Cocoa) Butter, Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C). May Contain: Mica.
Star Bright – separate rice starch base
Oryza Sativa (Rice Starch), May Contain Pigments of Daucus Carota Sativa Root (Carrot), Cucurbita Pepo (Squash), Prunus Armeniaca Fruit (Apricot), Prunus Persica Fruit (Peach), Carica Papaya (Papaya), Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), Tocopherol (Vitamin E), Rosa Canina (Rosehip) Oil, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado) Butter, Theobroma Cacao (Cocoa) Butter, Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C). May Contain: Mica.
Titanium Dioxide Notice
According to the currently listed INCI, Flax Seed, Gilded, Ginger, Petal Tip, Quartz, Sugared, and Star Bright are titanium dioxide-free. For Cinnaban, Mink, Vanilla, and Vanilla Sugar, CI 77891 / titanium dioxide is listed in the May Contain range.
Note on “May Contain” / “+/-”
In decorative cosmetics with multiple shades, dyes may vary depending on the nuance. The labeling “May Contain” or “+/-” means that individual colors may contain these dyes – not necessarily every shade.
We carefully process and pack your order at our warehouse in Reutlingen. Orders are usually processed within 48 hours. Once your order has been handed over to the shipping carrier, you will receive a shipping confirmation with tracking information. After handover to DHL, delivery within Germany usually takes 1–3 business days.
Shipping costs €4.95; orders over €60 ship free within Germany.
We ship international orders with DHL International or Deutsche Post Warenpost International Premium, depending on the destination country and parcel size. Available shipping methods and costs are shown at checkout. Delivery times depend on the destination country, the selected shipping method, and customs processing.
Returns: You can return unopened, unused, and undamaged products within 14 days of delivery. For returns within Germany, we can provide a return label for €5.95 upon request. Returns from abroad must be arranged and paid for by the customer.
We carefully pack your order at our warehouse in Reutlingen. Our shipping boxes and greeting cards are made from recycled paper. We use packing peanuts made from cornstarch instead of Styrofoam as filler. Our paper-based packing tape can also be disposed of with waste paper.
Find all the details on our Shipping & Returns page.
We are happy to advise you on choosing our skin, hair, and makeup products as well as our perfumes. Whether it's the right shades, proper care, or practical application tips – we help you find the products that truly suit you.
To support you in the best possible way, please share your questions and relevant information about your skin type, hair texture, preferred colors, or special preferences.
Please use our contact form for this. If you would like a callback, please also provide your phone number and a suitable time for us to call you back.
With every order, you will receive 2 free samples of your choice. We can offer samples for almost all products. Simply enter your preferences in the comment field in the shopping cart. Excluded are perfume samples.
Additionally, you can order a sample set with 3 or 5 samples of your choice.
This is especially worthwhile if you have sensitive skin and decide on an expensive product. Unfortunately, opened products cannot be exchanged.
With detailed product information, expert advice, fast delivery, and excellent customer service, we achieve top ratings on GOOGLE and Trustpilot.
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