Pure Lengthening Mascara 5 g

Long, beautifully fanned-out lashes with no clumping: Pure Lengthening Mascara by Pure U. delivers just the right amount of length and definition. Its slim silicone brush with fine bristles reaches even shorter lashes and evenly distributes the deep black color from root to tip. The result is visibly longer, finely separated lashes that still look completely natural.

• Effect: Visibly longer, defined, and finely separated lashes
• Brush: Slim silicone brush with fine bristles that reach even short lashes
• Color: Intense black for a naturally defined look
• Wear: Long-lasting and smudge-proof
• Care: With jojoba oil, panthenol, and plant-based waxes
• Suitable for: Everyday use and sensitive eyes
• Formula: Vegan, silicone-free, fragrance-free, and made with 97% ingredients of natural origin

The mascara is easy to apply and stays put without smudging. One coat is enough for a fresh, natural everyday look. For a little more impact, simply apply a second coat. The lightweight texture builds easily without weighing down the lashes. A lovely everyday mascara that’s also suitable for sensitive eyes, with 97% ingredients of natural origin, a vegan formula, and no fragrance.

And your lashes get plenty of care too: Jojoba oil and panthenol keep fine lashes supple, while plant-based waxes and pullulan ensure even color application and good hold. 

Active Ingredients & Pigments

• Carnauba wax (Copernicia Cerifera Cera): This plant-based wax gives the mascara structure and improves color adhesion to the lashes. It forms a fine film and contributes to long-lasting wear.
• Myrica fruit wax (Myrica Pubescens Fruit Cera): A plant-based fruit wax that supports the mascara’s smooth consistency and ensures an even application of color.
• Pullulan: A biotechnologically derived polysaccharide that forms a fine, flexible film on the lashes, helping provide definition and hold.
• Jojoba oil (Simmondsia Chinensis Seed Oil): Its conditioning wax esters spread evenly over the lashes, smooth their surface, and keep them supple.
• Panthenol (provitamin B5): Moisturizes and conditions fine lashes, helping them stay soft and supple.
• Black iron oxides (CI 77499): Mineral pigments provide the intense black color.

How to use

• Place the brush at the lash line and sweep it up to the tips in gentle zigzag motions. For more length and a more intense look, simply apply a second thin coat. The narrow brush tip also makes it easy to coat the lower lashes.
• Remove makeup in the evening with a gentle eye makeup remover.

Still looking for your favorite mascara? In our guide to the best natural cosmetics mascaras, we introduce different brushes, textures, and effects.

About Pure U.

Carla and Leo are behind Pure U.. Inspired by their own experiences with sensitive, blemish-prone skin, they created a young makeup brand. We like their approach: uncomplicated products, beautiful natural results, and thoughtful formulas at fair prices. After all, makeup should be fun and simply work in everyday life. Discover the other products from Pure U..

Ingredients / INCI

Aqua (Water), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera Cera (Carnauba Wax), Pullulan, Cetearyl Alcohol, Glycerin, Myrica Pubescens Fruit Cera (Myrica Pubescens Fruit Wax), Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Simmondsia Chinensis Seed Oil (Jojoba Seed Oil), Sodium Hydroxide, Panthenol, CI 77499 (Iron Oxides).