Peach Freesia - Smooth & Hydrate Shampoo 340 ml

Peach Freesia Smooth & Hydrate Shampoo was developed for frizzy, dehydrated hair. The formula gently cleanses, helps rebalance moisture levels, and leaves hair smoother, softer, and easier to comb. 

The Smooth-&-Hydrate line is powered by Hydresia™, a bioactive derived from safflower seeds. The oleosomes it contains are a plant-based alternative to silicones: They release moisture gradually, smooth the hair fiber, hydrate the scalp and hair strands, and help specifically calm frizz. This focus is complemented by moisture-binding ingredients and botanical extracts that hydrate dry hair fibers and reduce frizz.

• Hydresia™ from safflower oleosomes is the bioactive core of the line. The oleosomes deliver moisture gradually, smooth the hair fiber, hydrate the scalp and lengths, and target frizzy, moisture-depleted hair.
• Plant-based hyaluronic acid, glycerin, and betaine form the moisture-binding part of the formula. These humectants attract moisture, retain it in the hair, and support scalp and hair hydration. 
• Mamaku Black Fern complements the formula with moisturizing, balancing botanical care. The New Zealand fern supports scalp health and improves the feel of frizzy, moisture-depleted hair.
• Marula oil, Cupuaçu butter, and hydrolyzed jojoba esters supplement the shampoo with conditioning emollients that make hair softer, improve combability, and support shine.
• Sodium Coco-Sulfate, Lauryl Glucoside, and Decyl Glucoside are plant-based cleansing agents that effectively remove dirt, oil, and buildup without drying out or stressing the scalp and hair.

Study data confirm its efficacy: In the in-vivo consumer study with over 600 participants, 154 people used Peach Freesia Shampoo and Conditioner. After two weeks, 82% described their hair as smoother, 90% as softer, and 80% as more hydrated. These figures refer to the combined use of shampoo and conditioner. The study was commissioned by Antipodes.

The fragrance profile combines freesia and Japanese white peach with vanilla bean and a delicate accent of star anise. The shampoo has a floral-fruity, soft, and fresh scent.

• For frizzy, dehydrated hair.
  
• Leaves hair smoother, softer, and easier to comb.
• Hydrates and conditions with Hydresia™, plant-based hyaluronic acid, marula oil, Cupuaçu butter, and Mamaku Black Fern.
• Free from silicones, SLS & SLES, parabens, and artificial fragrances.
• Fragrance profile: freesia, peach, vanilla, and star anise

The new Antipodes Haircare is packaged in recyclable, patented-design bottles. The organic shape is inspired by Pounamu, New Zealand greenstone, and combines subtle asymmetry with an ergonomic, stable design.

Antipodes combines New Zealand botanicals with bioactive ingredients and scientifically validated formulations. The Haircare line was launched after several years of development, is formulated without silicones, SLS & SLES, parabens, and artificial fragrances, and was tested in a global consumer study with over 600 participants.

How to use

• Apply to wet hair and scalp, massage in gently, and work into a light lather.
• Then rinse thoroughly. Repeat if needed.
• For coordinated results, use with the matching Peach Freesia Smooth & Hydrate Conditioner.

Ingredients

Aqua (Water), Sodium Coco-Sulfate, Lauryl Glucoside, Decyl Glucoside, Glycerin, Hydresia™ – Carthamus tinctorius (Safflower) Oleosomes & Aqua (Water) & Gluconolactone & Sodium Benzoate, Cocos nucifera (Coconut) Fruit Extract, Cyathea medullaris Leaf (Mamaku Black Fern) Extract, Mel (New Zealand Mānuka Honey), Sclerocarya birrea (Marula) Seed Oil, Sodium Hyaluronate, Theobroma grandiflorum (Cupuaçu) Seed Butter, Hydrolyzed Jojoba Esters, Betaine, Tocopherol (Vitamin E), Citric Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Calcium Gluconate, Sodium Sulfate, Sodium Phytate, Sodium Citrate, Benzyl Alcohol, Dehydroacetic Acid, Parfum (Scent of Peach Freesia), Linalool†, Linalyl Acetate†.

†Component of essential oil.