The 100% Pure Matte Lipsticks without titanium dioxide but with bright, long-lasting color from real fruits and a nourishing blend of cocoa and shea butter, for hydrated and velvety soft lips.
- Pink Canyon - a pink nude tone
- Sahara - a neutral, deep nude tone
- Winecup - a cool berry tone
- Nopal - a neutral, rich ruby red
- Blood Orange - a classic brick red
- Mirage - a cool, rich dusty pink
- Cactus Bloom - a medium coral pink
- Cassia - a neutral, rich dusty rose
- Mojave - a warm red-brown
- Plume Pink - a nude mauve pink
- Prickly Pear - a vibrant coral pink
- Savanna - a pink-brown nude tone
- Sonora - a red-orange
- Strawberry Cactus - a medium coral pink
- Hyacinthus - a deep violet berry tone
- Marrakesh - a vibrant fuchsia
- Protea - a rosy pink
The innovative formulation with cocoa butter, shea butter, and antioxidant-rich fruit pigments from cherry, plum, blackberry, blueberry, or peach offers healthy, intense colors that last all day.
- for all skin and lip types
- with color pigments from fruits
- opaque with a matte finish
- moisturizes and nourishes with vitamins and antioxidants
- creamy base of cocoa and shea butter
Guaranteed PURE & naturally pigmented: All 100% Pure formulations meet the strictest purity standards and use only natural pigments from fruits, vegetables, tea, cocoa, and minerals. Free from heavy metal dyes.
- 100% Pure: vegan, gluten-free, cruelty-free, color pigments from fruits and plants
- 100% Pure: natural, free from parabens, talc, silicone, nanoparticles & alcohol, mostly free from heavy metals, titanium dioxide, and iron oxide (please check INCI)
Shades

Usage
- Apply directly or with a lipstick brush to the lips.
Active Ingredients
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Cocoa butter (Theobroma Cacao Seed Butter) spreads easily and leaves a velvety, soft skin feel. Saturated fatty acids such as palmitic acid and stearic acid have emollient effects and strengthen the skin barrier. Vitamin E, alpha-tocopherol, trace elements, and minerals help the skin regenerate and compensate for cell damage. A strong moisturizer, especially for dry and mature skin.
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Cocoa (Theobroma Cacao Powder) is rich in magnesium and sulfur. It has a very high content of polyphenol antioxidants that combat harmful free radicals. Cocoa increases blood circulation and promotes healing at the cellular level. The active ingredient has anti-inflammatory effects, soothes the skin, and is naturally rich in flavonoids that can slow the aging process, regenerate skin damage, and support healthy collagen production.
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Essential lavender oil (Lavandula angustifolia (Lavender) oil) has a calming, cleansing, and antiseptic effect. The gentle oil consists of linalyl acetate and linalool and has a stimulating effect on cell growth. The skin benefits from the increased blood circulation, and the antioxidants contained in lavender act as a natural anti-aging treatment. It has healing effects on inflamed skin and acne.
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Pomegranate contains the rare Omega 5 fatty acids (punicic acid). These fatty acids have strong antioxidant effects and anti-inflammatory properties. The oil supports the fight against free radicals and premature skin aging, can reduce age spots, and promotes collagen synthesis, thereby aiding skin regeneration and repair. Furthermore, the oil contains secondary plant compounds such as flavonoids, polyphenols, and phytosterols, all of which have strong regenerative effects.
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Rose petals are famous for their numerous healing properties and have been used for centuries in various cultures. Due to their strong antioxidant and anti-inflammatory properties, they are used both internally and externally. Rose petals are used to soothe, relieve infections and inflammations, or reduce redness and breakouts. Traditionally, they are also used as an aphrodisiac and can serve as a mild remedy for anxiety and a mood enhancer. Rose petals are also used to soothe small cuts, scars, and burns.
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Rosemary Extract (Rosmarinus Officinalis Leaf Extract) – The medicinal plant from the Mediterranean region promotes blood circulation and has mild antibacterial effects. Mature skin benefits from the circulation-boosting effect. Impure skin can be brought back into balance with rosemary. In hair care, rosemary stimulates blood circulation in the scalp, improving nutrient absorption. It promotes hair growth and regulates sebum production.
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Antioxidants are chemical compounds that prevent or slow down the process of oxidation in the body / skin. Antioxidants work against so-called free radicals. These are unstable and reactive molecules missing an electron. They steal this missing particle from healthy body cells, which causes damage. This process is called oxidation. Antioxidants provide these aggressive molecules with the missing electron, rendering them harmless. When the concentration of free radicals in the body is very high, it is called oxidative stress. In this case, cell damage occurs that the body cannot easily repair on its own. If this condition persists, it can impair the skin's natural ability to regenerate, accelerate the aging process, and thus promote wrinkle formation. Smoking, alcohol, UV radiation, medications, as well as psychological stress and excessive exercise can increase oxidative stress. Antioxidants are found in vitamins, trace elements, enzymes, and secondary plant compounds.
- Der in Mexiko beheimatete Candellia-Busch hat sich an die sengende Hitze seiner Umgebung angepasst. Seine Äste und Blätter sind von einem Wachs überzogen, das gegen Feuchtigkeitsverlust und vor Umweltbelastungen schützt: Candelillawachs (Euphorbia Cerifera (Candelilla) Wax). Das Wachs wird als konsistenzgebende und formgebende Komponente in kosmetischen Produkten verwendet. In Kombination mit anderen Ölen hinterlässt es ein angenehmes, nicht klebriges Hautgefühl nach dem Auftragen. Dem Haar verleiht es Glanz und Geschmeidigkeit. Candelliawachs wird auch in der Lebensmittelindustrie eingesetzt und kann bedenkenlos verzehrt werden. Es gilt neben Carnabauwachs und Beerenwachs als pflanzliche Alternative zu Bienenwachs.
The Candelilla shrub native to Mexico has adapted to the scorching heat of its environment. Its branches and leaves are coated with a wax that protects against moisture loss and environmental stress: Candelilla Wax (Euphorbia Cerifera (Candelilla) Wax). The wax is used as a texture and shaping component in cosmetic products. Combined with other oils, it leaves a pleasant, non-sticky skin feel after application. It gives hair shine and smoothness. Candelilla wax is also used in the food industry and can be safely consumed. Alongside carnauba wax and berry wax, it is considered a plant-based alternative to beeswax.
BLOOD ORANGE, NOPAL, PLUME PINK, SAHARA, MIRAGE, MOJAVE, CASSIA, PINK CANYON, MARRAKESH, NOPAL
Caprylic/Capric Triglyceride (MCT Coconut Oil), Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Heptyl Undecylenate (From Castor Seed Oil), Silica (From Bamboo), Hydrogenated Vegetable Oil (From Sunflower and Olive Oil), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Crambe Abyssinica Seed Oil (From Crambe Plant), Phytosterol Esters (From Sunflower Oil), Theobroma Cacao (Cocoa) Seed Butter, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Prunus Armeniaca (Apricot) Kernel Oil, Lecithin (From Sunflower), Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid (From Citrus). May Contain: CI 77891, CI 77742, CI 77491, CI 45410, CI 75810.
HYACINTHUS, CACTUS BLOOM
Theobroma Cacao (Organic Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), Extracts of Prunus Cerasus (Cherry) Fruit, Prunus Domestica (Plum) Fruit, Vitis Vinifera (Cabernet Grape) Fruit, Rubus Idaeus (Raspberry) Fruit, Vaccinium Angustifolium (Blueberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Punica Granatum (Pomegranate), Cacao (Chocolate), Rosa Centifolia (Rose Petals) Flower, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Oryza Sativa (Rice Starch), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract
* Certified Organic
Note: Some products list "May Contain" in the INCI (often also written as "+/-"). This means the product may contain traces of these ingredients. This indication can mean that one or more versions of the product may contain traces of these ingredients, or that the product was manufactured in facilities where other products with such ingredients are also produced, potentially leading to minimal traces of these substances in the products.
Note: At 100% Pure, there are sometimes changes to product formulations to comply with the latest FDA (U.S. Food and Drug Administration) guidelines or to improve product performance. This can lead to, for example, natural colorants being replaced with approved mineral colorants to meet legal requirements and ensure consistently high color payoff. We understand it can be disappointing when a familiar formula changes, but as retailers, we unfortunately have no influence over this and can only pass on feedback.