Straightening Lotion 100 ml

Smoothing hair lotion with anti-frizz effect.

Provides smooth, soft, and sleek hair. Natural ingredients like organic grape extract, organic pomegranate juice, and organic flax extracts tame and nourish your hair. Powerful antioxidants also protect against free radicals.

• Suitable for all hair types
• Tames frizzy hair, moisturizes, smooths, and fights oxidative stress
• Smooths and nourishes with grape extract, pomegranate, flaxseed, lactic acid, and hydrolyzed soy protein
• Sweet, fruity fragrance notes
• Vegan, cruelty-free, dermatologically tested
• Certified by AIAB (Italian Association for Organic Agriculture)

The Straightening Lotion gives hair a perfectly smooth look and makes it appear light and soft.

Usage

• Apply to towel-dried hair and let dry.
• Can also be applied to dry hair to refresh the hairstyle or to minimize frizz in humid weather.
• Do not rinse out.

Ingredients

Aqua [Water], Cetyl alcohol, Stearyl alcohol, Dipalmitoylethyl hydroxyethylmonium methosulfate, Behenamidopropyl dimethylamine, Vitis Vinifera (Grape) Fruit Extract*, Punica Granatum Fruit Juice*, Linum Usitatissimum (Linseed) Seed Extract*, Pca Glyceryl Oleate, Hydrolyzed Soy Protein, Glycerin, Parfum [Fragrance], Lactic Acid, Benzoic Acid, Tocopherol, Dehydroacetic Acid, Benzyl Alcohol, Benzyl Salicylate, Limonene

*from organic agriculture

Active Ingredients

• Organic grape extract is rich in polyphenol compounds such as anthocyanins, flavonoids, and tannins, which have excellent antioxidant properties and also contain organic acids, mineral salts, and vitamins. It has significant antioxidant, protective, and strengthening effects for hair as well.
• Pomegranate contains the rare omega-5 fatty acids (punicic acid). These fatty acids have strong antioxidant and anti-inflammatory properties. The fruit supports the fight against free radicals and premature skin aging, can reduce age spots, and promotes collagen synthesis, thus aiding skin regeneration and repair. Additionally, the oil contains secondary plant substances such as flavonoids, polyphenols, and phytosterols, all of which have strong regenerative effects.
• Flaxseed oil/extract (Linum Usitatissimum (Flax) Seed Extract/Oil) – The high omega-3 content of the oil has anti-inflammatory effects and can suppress outbreaks and soothe irritated, dry skin. The oil binds moisture and keeps the skin hydrated and healthy, which can make the skin firmer. It is also attributed with cell-regenerating properties. In hair care, flaxseed nourishes hair follicles, promotes hair growth, and improves hair elasticity. It combats dry and flaky scalp.
• Hair is mostly made of keratin protein. Keratin can be damaged by environmental influences and external stress. With insufficient protein, hair looks lifeless and dull and can break. Proteins strengthen hair, can rebuild it, and make it resilient. Proteins help repair the cuticle layer and act as a protective shield for the hair shaft. Proteins combat signs of hair damage such as split ends and excessive dryness.